Apple now the third biggest phone seller in the US

Apple now the third biggest phone seller in the US

It's easy to forget when talking about smartphone and mobile OS market shares that while the likes of Android and Windows Phone 7 are coming at things via a number of handsets and manufacturers, for iOS things pretty much begin and end with the iPhone, with a bit of help now from the iPad.

So it really is no mean feat at all that the fruit-flavoured phone maker now holds the third-biggest chunk of the US phone market, behind Samsung and LG.

The long-awaited launch of the CDMA iPhone on the Verizon network has provided the impetus for the iPhone's latest surge of momentum, and sees both HTC and Motorola drop a place in the US mobile heirarchy, according to NPD's first quarter sales figures for the US.

“Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T,” said Ross Rubin, executive director of industry analysis at NPD.

Overall, Samsung still led the way with 23% of the market, followed by LG (18%) and Apple (14%). In terms of individual handsets, though, the iPhone 4 and iPhone 3GS locked out the top two places in an Apple whitewash.

Notably, the iPhone's surge on the back of the Verizon launch was also responsible for stalling Android's overall growth – even if only temporarily. The Google OS' market share dipped slightly from 53% to 50% in the quarter, with Apple's share going the other way from 19% to 28%, and BlackBerry's long decline continuing as it shed another 5% to end the quarter with just 14% of the market.

The other point of interest to emerge from the first 2011 figures to emerge from the US is that for the first time smartphones accounted for more than half of all mobile phones sold, despite the resultant increase in average selling price.

“Despite the higher fees, consumers are adopting those handsets, as they are important to stay in touch with the rest of the world,” Rubin said.

Via AllThingsD

Read more about: Apple iPhone 3GSApple iPhone 4

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 1 comment

JanSt / MOD  May. 1, 2011 at 12:23

The most 'in-touch-with-the-rest-of-the-world' people I know, couldn't tell a Tocco from an iPhone.
They use dumbphones.
There is a big difference between being in-touch and social-networking with bots and strangers.
A Turing engine could play 80% of all tweople. A really really dumb Turing engine :p

On a different point: I did not imagine I'd say this, but I think I rather see iOS ahead than Android... I KNOW, OMG, right.
I'm typing this on a Nokia C7, and yesterday I ordered a Hp Pre 2...
I just cannot yet take Android seriously. Sorry. It lacks style and maturity. The Market should come with a Homebase voucher so you can buy a shovel to dig yourself a way back out through the app-manure that is concealing a dozen or so decent apps.
OR maybe I'm just tired of the daily huge huge huge BIG Android releases. While in fact, what, 4 or 5 Android phones do really well. The other ones might as well run java or LiMo...
There have been 4 iPhones. Count jailbreaked iPhones separately - that gives you 8. I reckon there aren't that many good Android phones to choose from. :p

Sunday rant done \/ Now hit me. :D


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