In-depth interviews with industry big-hitters such as Apple CEO Tim Cook don't come along often, so forgive us for tackling Cook's AllThingsD interview yesterday into multiple helpings.
Lewis has already dealt with Cook's dismissal of Apple producing a phablet, but he was – perhaps surprisingly – far more willing to entertain the idea of a more open approach to iOS APIs in the future.
Apple has a perceived reputation for taking a “walled garden” approach to its software, seeking to control as many factors and elements in the process as it can in order to maintain specific standards and keep fragmentation to a minimum.
The very public shunning of Flash in iOS – a cold shoulder embodied by former CEO Steve Jobs himself – is probably the best recent example cited by those critical of Apple's supposed inflexibility.
But with Cook now in charge, and iOS a bigger fish than ever before, and therefore being targeted more than ever by equally big fish for some mutually beneficial cooperation, it seems that stance is softening.
“On the general topic of opening up APIs, I think you'll see us open up more in the future,” Cook said yesterday on the subject. “But not to the degree that we put the customer at risk of having a bad experience. So there's always a fine line to walk there, or maybe not so fine.”
On the subject of Facebook Home, Cook conceded that the sheer number of iOS users these days meant there would always be elements that would end up disappointed, and that it was something the company was always consciously evaluating.
“We think the customer pays us to make choices on their behalf. I've see some of these settings screens, and I don't think that's what customers want,” he said. “Do some want it? Yes.”
He did, however, directly rule out Facebook Home's Chat Heads, a tool that in its Android incarnation utilises some fairly deep OS-level cooperation.
“There's always more the companies can do together. I don't think that that's one,” Cook commented.