Apple looking at budget-busting ultra-cheap iPad claims analyst

Apple looking at budget-busting ultra-cheap iPad claims analyst

The iPhone 4S launch is all done and dusted, so naturally we're all moving on from our obsessive speculation over every single aspect of what the Apple handset has on board... to start talking about the next iPad.

Yep, it's iPad 3 speculation time, and the rumours are hitting high gear early thanks to reports that Apple is looking to fend off the increasingly serious threat from Amazon by releasing a more affordable iPad that will come in closer to the Kindle Fire's ultra-low cost price point.

According to Ticonderoga Securities analyst Brian White, Apple is looking to move into more “price-sensitive” territory by downsizing the iPad's spec to give it a more entry-level shine.

White bases his prediction on discussions with supply chain companies at a trade show in China this week, where the overall impression was one of weakening demand across the tablet industry, placing a higher emphasis on affordability for devices to be competitive.

“Our research is pointing to the unveiling of a lower priced iPad in the first few months of 2012 that is aimed at expanding the company’s market potential by tapping into a more price sensitive consumer segment,” White wrote to investors.

“Essentially, this ‘iPad mini’ will also fend off the recently announced Amazon Kindle Fire that addresses the low-end tablet market with a $199 price tag but could lead to bigger tablet ambitions from the online retailer in the future.”

White emphasised that the “mini” reference was neither an attempt at predicting what the tablet will be called, nor a suggestion that the cut-price tablet will be physically smaller than the standard 9.7in-screened Apple slate.

So will this stop Apple by following up with a high-spec iPad 3 proper later in the year? White doesn't think so: “we believe this lower priced iPad could be priced in the mid-to-high-$200 range/ We expect this will be followed by a much more powerful, feature rich standard-priced iPad 3 in 2Q12.”


Read more about: iOSApple iPad 2Apple iPad 3

Add a comment

Fields25  Oct. 12, 2011 at 23:34

How do you get a job as an "analyst". Seems like a great line of work...

-have 'chat' with Chinese supply chain company.
-refer to said 'chat' as 'research, on record'.
-invent nonsensical predictions about magical value-iPad.

My own analysis suggests that this is very unlikely. My research was asking myself; Do Apple make ANY budget products? The answer was no. Are Apple successful regardless of a lack of budget range products? Yes.

Brian White - pipe down.

Treab  Oct. 13, 2011 at 00:32

Sir. your research seems to have been as thorough as this analysts as such you would make a great banker/analyst on a 250,000 plus bonus salary. if you are interest please respond ....

this is as fictitious as most analysts 'predictions' ;)

Rubisco  Oct. 13, 2011 at 03:54

Fields25, what's the iPod shuffle if not a budget product?

JanSt / MOD  Oct. 13, 2011 at 07:09

Yes, the Shuffle was budgety, but how do you shufflefy an iPad? Give it a plastic frame and a resistiveplastic screen?
This analyst has post coital depression...
Analysts work first and foremost for themselves. Making their own name count by any means.

There is room for the Amazon Fire and the iPad. As long as there are no Android tablet apps that are exciting and worth the screen real estate, Apple has little to fear.
As to the Shuffle - I know people with an iPhone, iPod Touch and a Shuffle. The Shuffle is for jogging and rainy days...

Fields25  Oct. 13, 2011 at 08:15

Rubisco, You can buy mp3 players with greater functionality for less than an iPod Shuffle. You're still paying a premium.

JanSt / MOD  Oct. 13, 2011 at 09:14



You don't need an account to comment. Just enter your email address. We'll keep it private.