Apple: best company in the world ever

Apple: best company in the world everApple. You either love them or hate them; there’s no middle ground. I can’t recall anyone ever saying “Yeah, Apple's okay, I guess.” Me; I love and hate Apple.

Regardless of how you feel, Apple continues to do things stupidly well. As per tradition, the iPhone keynote started out with a whole bunch of talk about just how well is Apple is doing. And Tim Cook even made a fantastic joke.

While Phil Schiller wowed us with marketing jazz about the iPhone 5, and Scott Forstall described iOS 6 as the “best operating system in the history of mobile” (or words to that effect), it was Tim Cook who got the ball rolling.

Tim unleashed a barrage of brain-melting stats. Here are some of the highlights:

  • There are now 380 Apple stores across 12 countries, and they had 83 million visitors in Q2
  • There’ve been seven million Mountain Lion upgrades – the fastest selling version of OS X to date, and PC mag describes it as the "best consumer operating system" (damn straight)
  • Apple’s notebooks are #1 in the US, with 27% of the overall market, and 15% year-on-year growth
  • A whopping 17 million iPads were sold in Q2 – a new record! Apple sold more iPads than any PC manufacturer’s entire PC line
  • The iPad held 62% of the tablet market share in Q2 2011, rising to 68% in Q2 2012
  • The iPad accounts for 91% of all tablet traffic. Tim quipped: "I don't know what these other tablets are doing. They must be in warehouses or store shelves or maybe in peoples' bottom drawer." Zing!
  • The App Store now plays host to 700,000 apps, with 250,000 iPad-specific
  • The average iOS user has over 100 apps
  • Apple has now sold a total of 400 million iOS devices
  • iTunes hosts 26 million songs, with 20 billion songs purchased in its 9-year history
  • iTunes is available in 43 countries, and there are 435 million accounts worldwide

Enough to make you vomit, eh?

Read more about: Apple iPad 3Apple iPhone 5iOSApple iPadApple iPad 2Apple iPhone 3GSApple iPhone 4Apple iPhone 4S

Add a comment
14 comments

Pondlife  Sep. 12, 2012 at 21:50

I'd like to know the source for some of those unlikely numbers the 91% of traffic seems dubious for starters.
100 apps hmmm, presume including ones they've tried and dumped...

JanSt / MOD  Sep. 12, 2012 at 22:27

I'd like to know the source for some of those unlikely numbers the 91% of traffic seems dubious for starters.
100 apps hmmm, presume including ones they've tried and dumped...


which, I assume, doesn't happen on Android or WP or Symbian? :p
The 91% traffic figure sounds fairly twisted, indeed.

You can love them or hate them, or not even quite know what they do, but one can't just argue away the success. And the flat-out claim they never innovated in the mobile arena is ludicrous, too.
Look back over the line of pre-2007 Android prototypes...find a touchscreen device without keyboard? Find any mass-produced phone pre-2007 with multitouch capacitive touchscreen input? Then the AppStore... Then iTunes vouchers in any old shop... a gazillion iPads sold, when that kind of product was a bad MS-joke 2 1/2 years ago!

I don't wanna sound like an iFreak. It's just really really boring to hear the same 3 or 4 anti-Apple arguments again and again. They make a tiny tiny fraction of all mobile devices.
Why not just ignore them if they are so awful? Nobody harps on and on and on about the Pre or N9... Heck, Nokia get less trolls, and great as they are, they MADE some chunky mistakes. They too meddled with odd accessories, they too had odd services on offer...

Is it really unbearable if you bump into someone who ENJOYS a gadget you don't like or cannot afford or don't want to afford? Why not troll people with ceramic tooth fillings? Or girls with(-out) died hair?
I just don't get it.
Apple, Cook and Jobs mean very little to me. Honestly. And every single farmer, nurse and
ditch-digger has done more for humanity than any of 'our' mobile stars.

There... a week of hype. Damage done. Good night.

Pondlife  Sep. 12, 2012 at 22:45

100 apps hmmm, presume including ones they've tried and dumped...

which, I assume, doesn't happen on Android or WP or Symbian? :p


Don't recall saying that, just can't imagine anyone needing/using 100 apps tbh

Nice rant, well kind of anyway

satchef1  Sep. 12, 2012 at 23:22

91% doesn't sound that fishy TBH if they account for 68% of the market. It just implies that iPad users browse the web a lot more; 5 times as much as users of other tablets (if I've done my maths right there). If they put it that way, it's not that unbelievable. It just means iPad users have a tendency to use it as (possibly) their main browsing device (in all likelihood, true).

JanSt / MOD  Sep. 12, 2012 at 23:28

Excellent observation and maths skills, satchef :)

JanSt / MOD  Sep. 12, 2012 at 23:32

100 apps hmmm, presume including ones they've tried and dumped...

which, I assume, doesn't happen on Android or WP or Symbian? :p


Don't recall saying that, just can't imagine anyone needing/using 100 apps tbh

Sorry... I was pre-empting others more than criticising you :)
Yes to the 100 apps. Feel the same, but I know total utter non-techies who have a hundred plus apps on their phones. Most never use or tried once. My N9 totally cured me. It's very cool to not get update notifications every 2 hours. There just aren't more than 10 useful 'MeeGo' apps, and they are more than I need :p

ian2606  Sep. 12, 2012 at 23:43

I have 150 apps on my galaxy note.........just counted them. Also a lot of bookmarked sites, like this one.

Pondlife  Sep. 13, 2012 at 00:02

I use 15 on very regular basis, but according to app drawer on phone I have bit over a hundred too, mind you that number is a bit of a fudge as it includes phone book, dialler, clock, settings etc.
46 left on ipod touch including some I'd like to delete but can't, admittedly were more until music collection needed me to push some out. Only used 2 recently music and appstore, will use one more if the damn thing ever updates, pvz.
So erm not sure where I was going with this lol.

socialjeebus  Sep. 13, 2012 at 02:18

The line that stood out for me:

"A whopping 17 million iPads were sold in Q2 – a new record! Apple sold more iPads than any PC manufacturer’s entire PC line"

Might have something to do with the iPad launch. Compared over a YEAR though HP still sell far more PCs.

Apple, as most companies do, like to cherry pick their stats.

blizzard7  Sep. 13, 2012 at 06:47

Is this all the stats they released? Notice how amount of iPhone 4Ss sold is absent. I'm guessing this quarter has been a flop because everyone has been waiting for the 5.

blizzard7  Sep. 13, 2012 at 06:54


Look back over the line of pre-2007 Android prototypes...find a touchscreen device without keyboard? Find any mass-produced phone pre-2007 with multitouch capacitive touchscreen input? Then the AppStore... Then iTunes vouchers in any old shop... a gazillion iPads sold, when that kind of product was a bad MS-joke 2 1/2 years ago!


Not multi-touch, but the LG Prada was announced well before the original iPhone and they were very similar in design.

barrybarryk  Sep. 13, 2012 at 08:40

here’ve been seven million Mountain Lion upgrades – the fastest selling version of OS X to date, and PC mag describes it as the "best consumer operating system" (damn straight)Yeah that must be why near a full 8% of consumers use it and most of those dual boot. More people downloaded the Win 8 beta and it's an atrocity

JanSt / MOD  Sep. 13, 2012 at 08:54

The line that stood out for me:

"A whopping 17 million iPads were sold in Q2 – a new record! Apple sold more iPads than any PC manufacturer’s entire PC line"

Might have something to do with the iPad launch. Compared over a YEAR though HP still sell far more PCs.

Apple, as most companies do, like to cherry pick their stats.


Of course... just as 'we' like to cherry pick cherry pickers and their arguments.

I dare say this: NONE of us would be using any full touchscreen device without multi-touch, and with sticky resistive plastic panels.

InReality  Sep. 13, 2012 at 10:11

Apple changed the direction of other companies by making touch screen phones/devices relevant again. Can't be denied that the direction at the time was for smaller phones.

Though to be fair, my Sony Clie (whilst not a wifi/3g enabled device due to the tech either not being available or too expensive/big) had a home screen .. or Launcher as it was known .. full of icons that opened the respective apps. Apps could be purchased from palmgear, handango and other places. Technology cost, size, lack of availability prevented 'on device' access to a place to buy/try new apps. That was back in 2002. XDA was a touch screen phone... just used an OS which was not ideally optimised for touch (and hardware of the day again made it slow).

Similar story with the Tablet PC. Poor hardware led to slow and heavy devices... with an inappropriate OS shoehorned on. Though, again being fair, the tablet pc wasn't meant to be a media consuming device..... but a 'tablet pc' (answer's in the name), so it is understandable that they didn't pursue a touch friendly OS.

All this was well before Apple was dipping its toe in. Capacitive screen... yes, fantastic choice. But lets not forget that the OS of choice at the time was not finger friendly, it was too small for a finger to navigate. Also, stylus input is very popular in asian markets, where many manufacturers are based. HTC and Samsung are once again pushing using a stylus now that the technology is there to support it on a capacitive screen.

In reality then, Apple has lifted the principles from a host of other companies... wrapped it up in aluminium and glass and made it much easier to navigate. Newer technology, wifi/3g..etc... has allowed them to follow the natural course for a touch screen device.

Apple make desirable gadgets, but it can't be denied that they haven't so much innovated as evolved to the next logical step. Their brand appeal and clever marketing changed the look of phones overnight... that is, changed them back to the touch screen devices that came before it. Prettier, faster, more technologically advanced, easier to use.. but still a big touch screen phone.

Thank you Apple for making touch screen phones/devices relevant again.

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: