Apple. You either love them or hate them; there’s no middle ground. I can’t recall anyone ever saying “Yeah, Apple's okay, I guess.” Me; I love and hate Apple.
Regardless of how you feel, Apple continues to do things stupidly well. As per tradition, the iPhone keynote started out with a whole bunch of talk about just how well is Apple is doing. And Tim Cook even made a fantastic joke.
While Phil Schiller wowed us with marketing jazz about the iPhone 5, and Scott Forstall described iOS 6 as the “best operating system in the history of mobile” (or words to that effect), it was Tim Cook who got the ball rolling.
Tim unleashed a barrage of brain-melting stats. Here are some of the highlights:
- There are now 380 Apple stores across 12 countries, and they had 83 million visitors in Q2
- There’ve been seven million Mountain Lion upgrades – the fastest selling version of OS X to date, and PC mag describes it as the "best consumer operating system" (damn straight)
- Apple’s notebooks are #1 in the US, with 27% of the overall market, and 15% year-on-year growth
- A whopping 17 million iPads were sold in Q2 – a new record! Apple sold more iPads than any PC manufacturer’s entire PC line
- The iPad held 62% of the tablet market share in Q2 2011, rising to 68% in Q2 2012
- The iPad accounts for 91% of all tablet traffic. Tim quipped: "I don't know what these other tablets are doing. They must be in warehouses or store shelves or maybe in peoples' bottom drawer." Zing!
- The App Store now plays host to 700,000 apps, with 250,000 iPad-specific
- The average iOS user has over 100 apps
- Apple has now sold a total of 400 million iOS devices
- iTunes hosts 26 million songs, with 20 billion songs purchased in its 9-year history
- iTunes is available in 43 countries, and there are 435 million accounts worldwide
Enough to make you vomit, eh?