Not exactly shocking news here, or even brand new information, but hey it’s the weekend and stuff.
We’re hearing, once again, that everyone’s favourite multinational California-based corporation, Apple, considered various display sizes for the spanking new iPad mini before settling on 7.9in.
That’s the re-story according to Pocket-lint, though there aren’t juicy quotes from Apple bigwigs or anything. Pocketron's anonymous source simply reiterates the notion that “the new size is actually the best for this smaller form factor.”
Well, they'd hardly say it sucked.
Speaking on an Apple earnings call shortly after the iPad mini launch, Tim Cook said: “Let me be clear: we would not make one of the seven inch tablets.
“We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reasons. One of the reasons, however, is size.
“I'm not sure if you saw our keynote, but the difference between just the real estate size between the 7.9 – almost 8 – versus 7 is 35 percent. And when you look at the usable area, it's much greater than that – from 50 to 67%.”
Some guys from IHS were saying the other day that the iPad mini’s 4:3 display ratio is better suited to small tablets, too. Er, whoever IHS may be.
It’ll be interesting to see how iPad mini sales pan out. It arrives alongside the fourth gen iPad, and there’s stiff competition from the new 32GB Asus Nexus 7 and Amazon Kindle Fire at £199.99.