Apple: we considered various sizes for the iPad mini

Apple: we considered various sizes for the iPad miniNot exactly shocking news here, or even brand new information, but hey it’s the weekend and stuff.

We’re hearing, once again, that everyone’s favourite multinational California-based corporation, Apple, considered various display sizes for the spanking new iPad mini before settling on 7.9in.

That’s the re-story according to Pocket-lint, though there aren’t juicy quotes from Apple bigwigs or anything. Pocketron's anonymous source simply reiterates the notion that “the new size is actually the best for this smaller form factor.”

Well, they'd hardly say it sucked.

Speaking on an Apple earnings call shortly after the iPad mini launch, Tim Cook said: “Let me be clear: we would not make one of the seven inch tablets.

“We don't think they're good products, and we would never make one. Not just because it's seven inches, but for many reasons. One of the reasons, however, is size.

“I'm not sure if you saw our keynote, but the difference between just the real estate size between the 7.9 – almost 8 – versus 7 is 35 percent. And when you look at the usable area, it's much greater than that – from 50 to 67%.”

Some guys from IHS were saying the other day that the iPad mini’s 4:3 display ratio is better suited to small tablets, too. Er, whoever IHS may be.

It’ll be interesting to see how iPad mini sales pan out. It arrives alongside the fourth gen iPad, and there’s stiff competition from the new 32GB Asus Nexus 7 and Amazon Kindle Fire at £199.99.

Read more about: Apple iPad miniiOS

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10 comments

JanSt / MOD  Nov. 3, 2012 at 14:18

unbelievable

Maso  Nov. 3, 2012 at 14:42

incredible

Pondlife  Nov. 3, 2012 at 15:26

Well they couldn't have considered much in the way of sizing as they've discounted 7" so thoroughly...

Had to try and find a size Samsung hadn't already used... ;)

matt101101 / MOD  Nov. 3, 2012 at 15:33

Well they couldn't have considered much in the way of sizing as they've discounted 7" so thoroughly...

True, if 7.9" is as small as they're willing to go, there's not a lot left between that and 9.7".

lcurdie / MOD  Nov. 3, 2012 at 16:04

Have you all seen this on the YouTubes? (Credit to Martin for pointing it out)

matt101101 / MOD  Nov. 3, 2012 at 16:07

Have you all seen this on the YouTubes? (Credit to Martin for pointing it out)
That's properly funny...next they'll be claiming Samsung copied the idea of many sizes of tablet from them ;).

Pondlife  Nov. 3, 2012 at 17:41

Wonder if slightly bigger than the norm will be a bad thing when Samsung almost inevitably bring out the 11.x tablet next year. (11.6 or 11.8 can't recall which)

Did read that the mini's screen is made by samsung though on quick glance at teardown...

Certinfy  Nov. 3, 2012 at 20:56

Seems like they didn't consider many different screen resolutions though. What a joke the iPad Mini is for the price.

JanSt / MOD  Nov. 4, 2012 at 12:39

Have you all seen this on the YouTubes? (Credit to Martin for pointing it out)
"The uploader has not made this video available in your country"... is it worth digging for?

matt101101 / MOD  Nov. 4, 2012 at 12:45

Have you all seen this on the YouTubes? (Credit to Martin for pointing it out)
"The uploader has not made this video available in your country"... is it worth digging for?

More than 5 mins work? No. Less than that? Yeah, probably.

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