Who here really uses NFC? Come on - don't be shy. What about you? At the back?
The fact of the matter is, it's an exciting and fluid technology that has been around for years. But it hasn't quite taken off yet, despite the best efforts of handset makers recently like Nokia, BlackBerry, Samsung, Sony and LG.
Like it or not, the reality is that what NFC needs to really take off is for Apple to get on board - and for the last couple of years we've been waiting with baited breath to see if this will be the iPhone that boasts NFC functionality.
Sadly, though, it looks like despite suggestions to the contrary, the answer to that question will end up being the same for the iPhone 5 as it was for the iPhone 4S a year ago: no.
That's what the Wall Street Journal is saying, anyway - and the WSJ isn't in the habit of reporting baseless rumours. It seems Apple has decided once again to hold back on NFC and let others fight it out for now until the market takes a clearer shape.
It certainly won't be the first time Cupertino has taken such an approach to emerging technologies. After all, Apple has a habit of taking features we've had for years and packaging them up in nice wrapping and then selling them to the world as the next big thing.
Just look at video calling (FaceTime) and voice actions/search (Siri) for example. As one wise sage put it, "They let their competitors do their market research for them."
Instead, the WSJ says, Apple will give us Passbook which is the app we saw trailed during the recent iOS 6 announcement. It'll allow you to collate vouchers, coupons, plane passes, store cards etc in one convenient location like a lot of similar apps already do.
The WSJ suggests - and it's a theory we've heard before - that with Apple already having 400m credit cards registered due to iTunes, what it really wants is to somehow create its own payment network or take a cut of others, and that right now that simply isn't feasible.