Much has been made of the strange – and indeed strained – relationship between Apple and Samsung, with their various courtroom dramas making countless headlines of late.
But Apple is of course also one of Samsung’s biggest clients, and the latest rumours suggest the Californians might take their business elsewhere. Should Samsung be concerned? Not according to Bernstein Research.
Estimates put Samsung’s potential Apple-related revenue for 2013 alone at a whopping $13 billion, though that substantial figure might fizzle out to zero over the next few years.
That’s pretty awful news for Samsung, right? I mean, who can stand to chuck $13 billion in the bin? Well, it depends how you look at it, man.
Bernstein Research’s Mark Newman goes into all sorts of crazy detail about the potential outcomes of the imminent negotiations between Apple and Samsung (we’re hearing TSMC again), with scenarios A1, A2, B1 and B2. Phew.
In a nutshell, however, skipping through the abundant wordage, he sees the “worst case” as a “3% downside”, and that’s assuming any “idle capacity” incurred by Apple bailing can’t be filled by other business.
So the next time some iPhone fanboy tells you Apple is about to screw over Samsung by taking its business elsewhere, send him to big Mark Newman. He’ll set him straight.