Apple drops 4G reference from iPad 3 name

Apple drops 4G reference from iPad 3 name

It's not often we see Apple admit to getting something wrong - but here's one of those rare occasions. Remember the brand spanking new, all singing, all dancing New iPad 3 unveiled just a few months ago? The 4G capable one? Well, it's had to remove the words '4G' from the marketing bumph.

It's not the info is wrong, per se. It isn't. The iPad 3 is 4G-capable according to the rather vague definitions for the term that do exist. But you can only take advantage if you're in a country that actually has 4G networks, which we in Britain don't, hence some felt the ad was misleading.

The Australians took it worst. In fact, their advertising standards people, the Australian Competition and Consumer Commission, actually had words with Apple after it "failed to respond to its concerns that the name of its new tablet – iPad Wifi + 4G – would mislead Australian consumers".

Apple hasn't made much of a song and dance about the name change here. In fact, it all appears to have been done rather quietly. With all reference to "4G" having been replaced on its UK website with "cellular" rather than "3G", in line with similar changes that have come into effect in Australia, New Zealand and South East Asia.

Interestingly, though, it's also changing the description on apple.com, which services the US, and the company's Canadian outlets. We say "interesting" because are two countries where 4G IS available. Presumably, it's being changed worldwide to have some kind of synergy in the brand. Expect to be on the iPad 6 by the time 4G eventually arrives in the UK!

Read more about: iOSApple iPad 3

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11 comments

JanSt / MOD  May. 15, 2012 at 11:26

Interestingly, a few cars here in Ireland are advertised as having top speeds of over 160mph.
Yet, not a single place to legally test if they actually can go that fast...

matt101101 / MOD  May. 15, 2012 at 12:13

Interestingly, a few cars here in Ireland are advertised as having top speeds of over 160mph.
Yet, not a single place to legally test if they actually can go that fast...

A car is as fast on the Autobahn or on Volkswagen's special long, straight road in Germany as it is in Ireland, where that top speed can't be reached, legally. That analogy would be more fitting to a mbps speed cap on all civilian internet connections, than a technical limitation of the 3G network.

Pondlife  May. 15, 2012 at 12:20

Don't see that as entirely relevant Jan. No race tracks in Ireland though?

Don't think Phil really grasped the whole issue, but there you go.

AhmadCentral  May. 15, 2012 at 16:31

Even phone stores are being misled. I had a guy in a t-mobile store tell me that once 4G is out in the uk we'll see faster speeds on the ipad.

Pondlife  May. 15, 2012 at 19:45

Sheesh. Did you ask to speak to his manager lol

AhmadCentral  May. 15, 2012 at 21:38

no but i said that 4G here wouldn't work. And he just kept saying 'if you look on the box it says 4G, so when 4G launches next year you'll see faster speeds".

I was just like ok and left. (was only in for a browse...)

Pondlife  May. 15, 2012 at 21:46

And people wonder why I don't listen to shop staff...

AhmadCentral  May. 15, 2012 at 22:07

Well tbh it depends on the person. Some guys know what their talking about, the others are just making it up as they go along.

dcx_badass  May. 24, 2012 at 00:00

Even phone stores are being misled. I had a guy in a t-mobile store tell me that once 4G is out in the uk we'll see faster speeds on the ipad.

I know a number of iPhone 4S owners (inc some who work in phone shops), that claim that has 4G...

matt101101 / MOD  May. 24, 2012 at 00:12

Even phone stores are being misled. I had a guy in a t-mobile store tell me that once 4G is out in the uk we'll see faster speeds on the ipad.

I know a number of iPhone 4S owners (inc some who work in phone shops), that claim that has 4G...

Sad, but not shocking...unfortunately.

AhmadCentral  May. 24, 2012 at 00:19

I know people that called it the iPhone 4G, until i corrected them. But tbh these people aren't interested in tech/phones so i could see where they'd go wrong.

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