Way back in June 2012 (how do I remember these things?), EA vowed to go down the freemium route with its mobile games, giving them away for free and focusing on in-game purchases rather than simply charging up front.
It’s a controversial tactic no doubt, but one that’s clearly paying off, as Apple served as EA’s biggest retail partner in Q2.
That’s the story over on Venture Beat, with quotes from the mouth of Peter Moore, EA’s chief operating officer.
“Our quarter was notable for its strong digital sales,” crooned Pete on some sort of investor call. “To that end, Apple was EA’s biggest retail partner as measured by sales. That is a first.”
EA pointed a grateful finger at The Simpsons: Tapped Out, Real Racing 3 and The Sims Freeplay, all of which regularly feature in the App Store’s top grossing games despite being free to download.
The Simpsons: Tapped Out enjoyed its most lucrative quarter since launching in August last year, while Real Racing 3 continues to bring home the bucks. The latter has notched up 45 million downloads, and 2 million daily active users.
As for The Sims Freeplay, it was one of the highest grossing iPad apps for the quarter, according to Pete.
The publisher reported bringing in $90 million from mobile games, but it’s not clear how that splits between the App Store and Google Play.