Apple execs ‘seething’ as Google Maps returns to iOS

Apple execs ‘seething’ as Google Maps returns to iOSOne of the surprise happenings this week was the return of Google Maps to iOS. It had been rumoured for a while, but kinda dropped off the radar for a bit. A pleasant surprise, for sure.

Indeed, for those who rely on smartphone-based maps, the reappearance of Google Maps is pretty much The Best Thing Ever, and one connected chap suggests Apple execs are “seething”.

A brief history lesson for starters. With the introduction of iOS 6 in September, Apple controversially ditched Google Maps. Worse still, it wasn’t available to download through the App Store (Google’s YouTube, also ditched, was downloadable).

Worserer still, Apple Maps was a bit rubbish, so much so that Tim Cook issued a public apology. Earlier this week, the police described Apple Maps as “dangerous”. Oh dear.

But Google Maps is back, baby, and it’s better than ever. I immediately downloaded it and used it to navigate my way around the sprawling city of London. It's great.

Where am I going with this? Ah, yes! Daring Fireball’s John Gruber is regarded as hugely connected where Apple is concerned, with his trademark “yep” or “nope” (in response to Apple-related rumours) more often than not being bang on the money.

Gruber suggests that while things have “worked out” from the consumer point of view, Apple execs must be “seething” as Google Maps is universally welcomed back to the fold. Poor Apple.

It’ll be interesting to see where Apple goes with its own Maps app. The reemergence of Google Maps, and – crucially – an SDK allowing developers to link to it, will surely render Apple Maps little more than an afterthought.

However, Apple has promised its Maps app will get significantly better with time, and we can’t see it reinstating Google Maps as the default option. Now that would be embarrassing.

Read more about: Apple iPad 4Apple iPhone 5iOSApple iPad 2Apple iPad 3Apple iPad miniApple iPhone 3GSApple iPhone 4Apple iPhone 4S

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19 comments

JanSt / MOD  Dec. 15, 2012 at 18:03

I'll be bold: when and where they work I prefer Apple's maps :p

alexandercooper  Dec. 15, 2012 at 19:01

Apple will be on a very slow decline, whilst Samsung and Google will continue to grow IMO.

rash  Dec. 15, 2012 at 19:56

maybe they should have taken their head out their ass and tried to use the crappy maps first before releasing it? Then the aftermath wouldn't have been such a big shock

Pondlife  Dec. 15, 2012 at 20:03

I'll be bold: when and where they work I prefer Apple's maps :p

You can't usurp Lewis like that...

matt101101 / MOD  Dec. 15, 2012 at 20:29

I'll be bold: when and where they work I prefer Apple's maps :p
Nah, you just can't stand liking the same stuff as "normal" people...

Web OS
Bada
MeeGo
Nokia N9
HTC HD2 (still, in late 2012)
Not owning a fridge

And that's just stuff I:
a) Know about
b) Can remember

:p

plewis00  Dec. 16, 2012 at 03:11

Just a thought but surely if Apple execs were actually seething about this they would just not approve the app in the first place for any number of reasons (they've declined less controversial apps for frivolous reasons before). Anyway, I'm glad it's back and available now.

eddyday  Dec. 16, 2012 at 11:05

Why would they be seething? Getting Google to improve the **** previous version of Google Maps on the iPhone was the whole point.

Everyone says Google Maps on the iPhone is now even better than the Android, so Apple's gambit clearly worked.

Who are the imbeciles who write this blog?

jaybear88  Dec. 16, 2012 at 11:40

Why would they be seething? Getting Google to improve the **** previous version of Google Maps on the iPhone was the whole point.

Everyone says Google Maps on the iPhone is now even better than the Android, so Apple's gambit clearly worked.

Who are the imbeciles who write this blog?


So Apple spent in the region of half a billion dollars, publically shamed themselves, inconvenienced their customers, caused a media s*** storm which reduced their own stocks, all to get their biggest opposition to "show them how it's done" and re-release on their own devices. Makes sense. Except for one small question... are you high?

JanSt / MOD  Dec. 16, 2012 at 11:41

hahahaha

matt101101 / MOD  Dec. 16, 2012 at 13:52

Why would they be seething? Getting Google to improve the **** previous version of Google Maps on the iPhone was the whole point.

Everyone says Google Maps on the iPhone is now even better than the Android, so Apple's gambit clearly worked.

Who are the imbeciles who write this blog?

Shocking, newer software from Google is better than older software from Google...who'd have thought it?

I highly doubt "the point" of Apple's crap mapping app was to make Google improve their iOS version of GMaps. Not really worth the months of bad publicity, on balance.

Treab  Dec. 16, 2012 at 14:21

eddyday i know your thick so i will explain...

apple

will

be

seething

because

they

are

loosing

money...

gmaps

isn't

owned

by

apple

and

the

fact

that

they

couldn't

produce

an

app

as

good

as

the

competition

means

they

lose

face

and

when

the

customers

renew

they

will

think

hmm

googles

apps

work

and

might

change

allegiance...

matt101101 / MOD  Dec. 16, 2012 at 14:39

eddyday i know your thick so i will explain...

apple

will

be

seething

because

they

are

loosing

money...

gmaps

isn't

owned

by

apple

and

the

fact

that

they

couldn't

produce

an

app

as

good

as

the

competition

means

they

lose

face

and

when

the

customers

renew

they

will

think

hmm

googles

apps

work

and

might

change

allegiance...

Good point, well made.

Treab  Dec. 16, 2012 at 14:43

eddyday i know your thick so i will explain...

apple

will

be

seething

because

they

are

loosing

money...

gmaps

isn't

owned

by

apple

and

the

fact

that

they

couldn't

produce

an

app

as

good

as

the

competition

means

they

lose

face

and

when

the

customers

renew

they

will

think

hmm

googles

apps

work

and

might

change

allegiance...

Good point, well made.


thanks the one word a line decision took some work but i feel it was worth it.

matt101101 / MOD  Dec. 16, 2012 at 15:28

eddyday i know your thick so i will explain...

apple

will

be

seething

because

they

are

loosing

money...

gmaps

isn't

owned

by

apple

and

the

fact

that

they

couldn't

produce

an

app

as

good

as

the

competition

means

they

lose

face

and

when

the

customers

renew

they

will

think

hmm

googles

apps

work

and

might

change

allegiance...

Good point, well made.


thanks the one word a line decision took some work but i feel it was worth it.

Well it's clearly evident that a normal style of writing is too much for our resident troll (for once, that's not you) to comprehend.

I think a new approach was required, and that's just what you brought to the conversation.

Then again, it is always possible that the world's most valuable company made a suicidal business decision, just to get Google to improve one of their apps...maybe...possibly...well, it could have happened :p...

Treab  Dec. 16, 2012 at 15:37

eddyday i know your thick so i will explain...

apple

will

be

seething

because

they

are

loosing

money...

gmaps

isn't

owned

by

apple

and

the

fact

that

they

couldn't

produce

an

app

as

good

as

the

competition

means

they

lose

face

and

when

the

customers

renew

they

will

think

hmm

googles

apps

work

and

might

change

allegiance...

Good point, well made.


thanks the one word a line decision took some work but i feel it was worth it.

Well it's clearly evident that a normal style of writing is too much for our resident troll (for once, that's not you) to comprehend.

I think a new approach was required, and that's just what you brought to the conversation.

Then again, it is always possible that the world's most valuable company made a suicidal business decision, just to get Google to improve one of their apps...maybe...possibly...well, it could have happened :p...


before or after they go supernuclear at it? or perhaps this is the greatest trolling ever by apple by forcing google to do something to their apps which will in some way violate an apple patent which we don't know of yet?

Pondlife  Dec. 16, 2012 at 16:07

Just a thought but surely if Apple execs were actually seething about this they would just not approve the app in the first place for any number of reasons (they've declined less controversial apps for frivolous reasons before). Anyway, I'm glad it's back and available now.

I think the **** they'd get if they declined the app would be even worse than for releasing Apple Maps alpha 0.1 in the first place.

JanSt / MOD  Dec. 16, 2012 at 20:14

Just a thought but surely if Apple execs were actually seething about this they would just not approve the app in the first place for any number of reasons (they've declined less controversial apps for frivolous reasons before). Anyway, I'm glad it's back and available now.

How could they? It used to be part of the OS and Nokia's maps app (LOL) is in the AppStore as are dozens of other, similar ones... And Apple themselves advised customers to visit gmaps or Nokia maps via Safari when the maps-affair hit the hype-fan.

JanSt / MOD  Dec. 17, 2012 at 10:57

maybe they should have taken their head out their ass and tried to use the crappy maps first before releasing it? Then the aftermath wouldn't have been such a big shock

Here's the thing: nobody can make and launch a perfect mapping app. You need the feedback from many many many users. Some limited beta doesn't do the trick. Apple should have been
open about potential flaws and gaps. Should have made it clear that it's not finished (no mapping app ever is) by any definition; and yes - they should have launched it through the store rather than bake it into the OS.
But: look at Nokia Here - the maps app they launched for iOS, and you'll have to admit that Apple's attempt is much much better. Gmaps took years to become what it is now (the county capital where I live was completely absent until 2 years ago). Nokia's maps took years on Symbian to become great.

Also: although the maps aren't complete, it is nonsense that the app is bad. The app is quite good; the content is lacking, and that takes work and feedback.

I recently tried Soundhound on iOS. Gorgeous app, but of the 8 tracks I tried to get an ID for, I got 7 "no result" messages... Shazam gave me 4/8... It takes time.

Pondlife  Dec. 17, 2012 at 12:34

Odd that you choose to go so far back to respond to that.
Have to wonder if they couldn't have got more (useful) feedback by going about it a different way, surely most took one look and just avoided it. As Apple pretty much told them to. If they'd made it an exciting experimental open beta.
But lets face it some of the content was so bad it wasn't even ready for open beta, problems with major international landmarks is ridiculous and shouldn't require user feedback.
Don't know what Nokia was thinking tbh, Elop really does seem to want to embarrass them. Anything you can screw up we can do worse...

To me that's like saying the Alvin and the Chipmunks dvd is great oh yeah the film is rubbish but the dvd is great...

Found them both more accurate than that, how obscure was the music you were trying? Mind you found Google's one better. But then not really used any to tell me anything I didn't know. I would also say that given your usage for you Soundhound is a bad app. Doesn't matter how pretty it is, rather have results than looks. And similarly so is Apple maps it doesn't do what it's supposed to.

Or should we design an aesthetically marvellous phone that only sends 1 in 4 texts...

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