In the wake of the whole oh-my-god-Flappy-Bird-has-been-taken-down fiasco, the App Store and Google Play were flooded with dozens and dozens of blatant clones, some with offensively similar names, all looking to take advantage of the frankly inexplicable phenomenon.
But for developers looking to join the party, the door appears to have been shut, with bouncers at both the App Store and Google Play denying new “Flappy” submissions.
Mind Juice Media’s Ken Carpenter fell foul of the new policy when he tried to launch his game Flappy Dragon.
Apple rejected Flappy Dragon from the App Store, saying: “We found your app name attempts to leverage a popular app”. Yes, much like countless other apps.
Meamwhile, Google Play removed the game, warning: "do not use irrelevant, misleading, or excessive keywords in apps descriptions, titles, or metadata."
Ken has been doing a fairly colossal amount of complaining on twitter, and while I don’t necessarily sympathise, I do understand his point that there’s a huge level of inconsistency in the policies being enforced.
Both new and existing games have changed their names (Ken’s Flappy Dragon became Derpy Dragon), but a quick search for “Flappy Bird” on the App Store still brings up Splashy Fish – The Adventure of a Flappy Tiny Bird Fish. It remains the top free game, incidentally.
Is it wrong to deny Flappy Dragon but continue to allow a game that cheekily has Flappy Bird in its title? Probably, yes.
See what you’ve done, Dong? SEE WHAT YOU’VE DONE?