I don’t know about you, but Beats, to me, is almost laughable, being synonymous with misguided cool-kid hipsters and invariably bringing to mind the company’s largely ill-fated collaboration with HTC.
Personal feelings aside (sorry (not really)), the rumour mill is screaming that Beats had a meeting with none other than Apple over its imminent music streaming service.
We’re crediting Reuters for the exclusive news juice, which in turn credits “three people familiar with the situation”.
Said people reveal that Apple’s Tim Cook and Eddy Cue hooked up with Beats’ Jimmy Iovine for an “informational” meeting in late February. Incidentally, Iovine is said to have met Steve Jobs to discuss music streaming as far back as 2003.
Beats revealed this week that it’s secured $60 million in funding for its music streaming service, codenamed Project Daisy.
According to the sources: “Cook expressed interest in Daisy's business model and its rollout plans, although the two did not discuss specifics of a deal”.
While we’ve been speculating about it for the best part of two years, the Apple music streaming rumours are reaching fever pitch at present, with the general consensus being that it’ll happen this year. Er, at some point.
Meanwhile, Google and Amazon are said to be getting their ship together for similar Spotify-style music streaming services. What happened to just buying tapes from Our Price, man?