It's Groundhog Day. Well, it's not really - but it may feel like it if you're fed up with news of the iPad (which we'll still call iPad 3 even though Apple's marketing strategy may not approve).
Anyway, the point is if that applies to you then you'll probably not be too bothered as we tell you how, with a fanfare, the latest iDevice has launched in a further 25 countries today.
Today sees the nations of Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden get caught up in the iHype as Apple continues sweeping towards world domination.
Three million iPad 3s were sold in the first weekend of launch but even though pre-order stock sold out pretty quickly and pushed waiting times up, for those who wanted to go down and buy one in person, there was no such issue with the queues dissipating within hours and plenty of iPad 3s to go around.
It defied the experts who (predictably) had expected Apple to be unable to meet the demands of its customers in a similar fashion to the iPhone 4S launch last October.
But ultimately, by selling the iPad 3 through third party stores, there was less of a rush on Apple retail stores. It'll be interesting to see if that trend continues with phase two of the launch.