Apple to iPhone 5 owners: aluminium gets scratched. Deal with it

Apple to iPhone 5 owners: aluminium gets scratched. Deal with itThere has been a bit of a ruckus over the past couple of days over claims that the iPhone 5's new aluminium back panel is overly susceptible to scratches, with some disgruntled iPhoniacs claiming their new handset has been scuffed when they took it out of the box.

Well, the good news is that Apple has heard the complaints, and – as you'd expect from the world's most valuable company – has an explanation: you're holding it wrong. No wait – sorry, it's this: scratching is what aluminium does.

That was the gist of Apple senior vice-president of marketing Phil Schiller's one-sentence response to a customer email explaining the issue and asking whether Apple had any advice or plans to fix a disappointing flaw in what was otherwise an excellent device.

“I love my Black & Slate iPhone 5, but I've been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?” wrote the iPhone 5-owning Alex.

And here's what Schiller had to say: “Any aluminum product may scratch or chip with use, exposing its natural silver colour. That is normal.”

Thanks for that, Phil.

The irony, of course, is that the aluminium panel was only introduced as a solution to another weakness: the vulnerability of the glass panel that was previously used to shatter and break.

So which is the better look: a shattered back, or a scratched back? Over to you, iPhone owners...

Via 9to5Mac

http://9to5mac.com/2012/09/25/apple-marketing-svp-comments-on-iphone-5-scratches-and-chips-that-is-normal-for-aluminum-products/Apple to iPhone 5 owners: aluminium gets scratched. Deal with it
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18 comments

wghennessy1  Sep. 26, 2012 at 19:12

You realise this was done when someone deliberately scratched at it with a key....right ?

You know like the people do cars ?

eddyday  Sep. 26, 2012 at 19:26

Please post a little more on this. There haven't been nearly enough articles from Mobot about the iPhone's scratching.

Ravsterocks76  Sep. 26, 2012 at 19:34

I am so glad I decided against the iPhone 5, There was something about it that never appealed to me. I have always been an apple person but sorry to say apple has let me down, sick of the same home screen, icons. After Steve Jobs there is nothing innovative that apple have introduced only modifies existing products. If the mini ipad doesn't meet my expectations and specs. that will be a goodbye from me to apple.

pete1993  Sep. 26, 2012 at 19:50

If you smashed the back of the iPhone 4 or 4s, it was a very quick and cheap fix: to the point that nearly anyone could have done it. As the iPhone 5 comes apart screen first like the 3g and 3gs, it's going to be a lot more hassle to fix a scratched back plate as you have to take the whole phone apart. Also means higher labour costs to replace. :/ From a practicality point of view, the 4 and 4s have a much better design, although I think the iPhone 5 looks and feels better. :D

Going to have to invest into a very good case.

JanSt / MOD  Sep. 26, 2012 at 20:15

Here's what you do: sandpaper the back to a silver shiny smooth aluminum.

barrybarryk  Sep. 26, 2012 at 20:42

lol yep.
Or buy a white one, it won't be nearly as noticeable on it

blizzard7  Sep. 26, 2012 at 20:53

Here's what you do: sandpaper the back to a silver shiny smooth aluminum.

And void your warranty?

TJ Skywasher  Sep. 26, 2012 at 21:01

Message deleted by TJ Skywasher

TJ Skywasher  Sep. 26, 2012 at 21:02

Message deleted by TJ Skywasher

dasher  Sep. 26, 2012 at 21:08

Buy a f'ing case for it! Its like condoms, you don't wanna but know you should

RichardLeight303  Sep. 26, 2012 at 21:47

A picture of some stupid retard who went into an Apple store, grabbed his key, and scuffed the backplate of a display iPhone. Criminal law anyone? deliberate destruction of other's property? Or people doesn't even know laws exists anymore?
And that retard dared to take picture of his vandalism, posted somewhere apparently, and ends up in gazillions of sensationalist blogs like these, titled "iPhone arrives scuffed and scratched" with that misleading picture.

Worthless rubbish post. Who pays you?
Do you even do any research beforehand you start uttering crap out of your head?

As for Phil's answer, it's just another moronic answer anyone can get off Wikipedia if they search 'Aluminium'. So what's the **** deal? Is it Phil's attitude that **** you off? so you want to sue him for giving really basic answer?
Get a freaking life.
P.S. I think Apple MUST do something about the scuff issue, and other issues that's coming with iPhone 5. I am NOT saying Apple is doing right by any means. But all this sensationalist **** overflowing the web, is just ridiculous.

JanSt / MOD  Sep. 26, 2012 at 22:43

Here's what you do: sandpaper the back to a silver shiny smooth aluminum.

And void your warranty?
for polishing the back?

JanSt / MOD  Sep. 26, 2012 at 22:46

I am so glad I decided against the iPhone 5, There was something about it that never appealed to me. I have always been an apple person but sorry to say apple has let me down, sick of the same home screen, icons. After Steve Jobs there is nothing innovative that apple have introduced only modifies existing products. If the mini ipad doesn't meet my expectations and specs. that will be a goodbye from me to apple.

What's wrong with the home screen icon layout? It's icons on a screen, we've had that for decades with desktop computers and will have for the foreseeable future, phones won't be any different.

I kinda agree. Whatever OS - I always play with themes and launchers and whatnot, and after a few days or hours I ened up with a blank homescreen or a few icons to my most used apps.
Widgets? LOL I'd like to be able to change iOS icons, though. (well, with jailbreak we are) They ARE getting a bit tired.

JanSt / MOD  Sep. 26, 2012 at 22:57

A picture of some stupid retard who went into an Apple store, grabbed his key, and scuffed the backplate of a display iPhone. Criminal law anyone? deliberate destruction of other's property? Or people doesn't even know laws exists anymore?
And that retard dared to take picture of his vandalism, posted somewhere apparently, and ends up in gazillions of sensationalist blogs like these, titled "iPhone arrives scuffed and scratched" with that misleading picture.

Worthless rubbish post. Who pays you?
Do you even do any research beforehand you start uttering crap out of your head?

As for Phil's answer, it's just another moronic answer anyone can get off Wikipedia if they search 'Aluminium'. So what's the **** deal? Is it Phil's attitude that **** you off? so you want to sue him for giving really basic answer?
Get a freaking life.
P.S. I think Apple MUST do something about the scuff issue, and other issues that's coming with iPhone 5. I am NOT saying Apple is doing right by any means. But all this sensationalist **** overflowing the web, is just ridiculous.


Richard,
lighten up... the photos are bull! We have been in detail over it in a few other threads. It's obviously photoshopped - especially the one where the glass Apple logo on the back has the same white chalkline scratch as the aluminium part... It's pretty standard, UNFORTUNATELY, to use pics for 'illustrative' purposes. Be it in news, blog articles or adverts.

I have also questiones why so few of the many outraged folks on countless forums post photo evidence. If I spent £700-ish on something that crap, I'd sure as h*ll show the world.

Proof for the overblown school of thought is also that suddenly hardly anyone claims the out-of-the-box nonsense. I never believed that for a sec.

However, mon frere: no need for your extremely crass tone. Martin has a comparatively soft tone is this article. He is mostly focussed on Schiller's comment. It's a lot less sensationalist
than the majority of similar articles imho.

Hey, I had a couple of HD2 devices. The back scratches, no matter how great the phone is otherwise, and no matter how carefully I treated them. Gorilla Glass, too, can take scratch damage.

Every launch of a major device brings hype with it - both booh and yay extremes.

Interesting point though about 'legal consequences'! Claiming publicly your devices came damaged out of a sealed box? Guess hard to prove either way, though...

I have worked in retail, and one thing's 'for sure' - customers are people, and people lie. Ridiculously so!

Rubisco  Sep. 27, 2012 at 04:17

You can do amazing things with metals these days. Check out the latest non-stick pans for instance. The teflon is no longer painted on, it's mixed into the outer layer of the metal. Apple could pigmentise the outer layer to sufficient depth as to avoid visible scuffing from minor scratches if they really set their mind to it.

But that would make the iPhone 5 the pioneering, premium product it's supposed to be, instead of, in Phil's words - "normal".

Pondlife  Sep. 27, 2012 at 07:03

Or just have used the "Liquidmetal" that some rumours said they would..
So far seem to be licensing it just so no one else can use it.

universe1992  Sep. 27, 2012 at 07:34

Get a Galaxy S3 instead it's already the next best thing. ;-)

BigD71  Sep. 27, 2012 at 11:54

Who gave Edward Scissor-Hands an iPhone, eh? I told him this would happen!!

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