There has been a bit of a ruckus over the past couple of days over claims that the iPhone 5's new aluminium back panel is overly susceptible to scratches, with some disgruntled iPhoniacs claiming their new handset has been scuffed when they took it out of the box.
Well, the good news is that Apple has heard the complaints, and – as you'd expect from the world's most valuable company – has an explanation: you're holding it wrong. No wait – sorry, it's this: scratching is what aluminium does.
That was the gist of Apple senior vice-president of marketing Phil Schiller's one-sentence response to a customer email explaining the issue and asking whether Apple had any advice or plans to fix a disappointing flaw in what was otherwise an excellent device.
“I love my Black & Slate iPhone 5, but I've been seeing some scuffs, scratches and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?” wrote the iPhone 5-owning Alex.
And here's what Schiller had to say: “Any aluminum product may scratch or chip with use, exposing its natural silver colour. That is normal.”
Thanks for that, Phil.
The irony, of course, is that the aluminium panel was only introduced as a solution to another weakness: the vulnerability of the glass panel that was previously used to shatter and break.
So which is the better look: a shattered back, or a scratched back? Over to you, iPhone owners...