We're always happy to see Friday roll around, but this week's instalment has an added bonus for iPhone fans: you can now pre-order the iPhone 5c from Apple.
That's just the iPhone 5c, mind, as Apple isn't doing the pre-order thing with the premium iPhone 5s this time around, even though they both go on sale next Friday, September 20.
Maybe Apple reckons you need extra time to decide between the five shades on offer, or maybe it's to give you time to get used to the fact that even the cheapest new iPhone will set you back £469 if you want to go the SIM-free route.
Should you want the 32GB option rather than the base 16GB model you can add a further £80, plus £15 if you want a PAYG leg-up comprising 300 minutes, 3,000 texts and a month's unlimited data from Three (though your phone will remain unlocked should you want to switch carrier after that).
Speaking of contract providers, the networks are also taking pre-orders from today, as are the usual online suspects.
As of right now all options are still expected to be delivered on launch day next Friday, but if things go anything like they've gone with previous iPhone launches, that may well change as the days go by.
The iPhone 5s is priced from £549 (16GB) to £709 (64GB) SIM-free, but even if you have got the cash on hand you'll still have to wait another week to secure your order either online, in person at an Apple Store, or through third-party retailers or providers.
You can pre-order the iPhone 5s through some online vendors such as Expansys, though your order will only be processed once stock arrives.