Apple has introduced a new iPhone every year since the original landed back in 2007, and in almost every case the new model has been less of a departure from the previous one than many were expecting.
But 2013 may be the year that changes, with whispers doing the rounds that not only will the iPhone 5S/iPhone 6 come in a choice of two screen sizes, but you'll have a choice of five colours too.
Topeka Capital Markets analyst Brian White says his sources indicate that the next-generation iPhone will come in two different screen sizes, the groundbreaking move no doubt influenced by the success of the iPad/iPad mini diversification.
But it won't just offer a choice of screen size, White says, it'll also break with tradition by giving you a choice of colours too.
“Our checks are indicating that the next iPhone will offer customers more choice in terms of screen size,” White wrote in a note to investors. “Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model.
“We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach.”
In terms of colours, White says the next iPhone will be available in the standard white and black options we're all familiar with, but that Apple will add pink, yellow and blue to the iDevice colour palette too to give customers a wider choice of options to suit their needs.
We're not sure what to make of it all, to be honest. It's certainly a possibility, but it also must be said that we've been down this road before in the past only for Apple to stick to the tried and tested once new iPhone launch day rolls around.
Incidentally, White reckons that'll be somewhere around May/June (maybe around WWDC?), with production to start kicking into gear in March/April.