We all knew to take this story with a pinch of salt when we first reported it on Thursday, and now Apple has officially told the internet to calm the hell down – or words to that effect.
The phenomenon referred to as #bendgate – the bending of the iPhone 6 Plus just days after its release – has seemingly touched a total of nine consumers. Nine.
Apple hasn’t gone as far as issuing a full press release, instead opting to deliver a statement through a small number of news outlets.
CNBC first tweeted: “ALERT: Apple says only 9 customers have complained to the company about bent iPhones.”
Shortly thereafter, Re/code chirped: “Apple: ‘through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus.’”
To give that figure some context, Apple sold a whopping 10 million iPhone 6 units in its first three days on sale, though – to be fair – it’s not clear how many of those were the iPhone 6 Plus. But the problem is – in a very real sense – one in a million.
Having said that, we’re sure to hear more in the coming days. The media storm will inevitably have iPhone 6 Plus users the world over putting their phones under the proverbial microscope.
And then there’s the debate over whether keeping your super-thin £600 rectangle in your back pocket - even while sitting - counts as “normal” use or utter stupidity.
It's also been proven that the iPhone 6 Plus can be bent with a significant bit of hand-based pressure, while other phones - like the Moto X - are seemingly more durable. But that's when trying to bend them.
Thoughts? Is the iPhone 6 Plus unacceptably weak, or is a super-thin rectangle simply liable to bend if mistreated?