It's always difficult to tell what's going on in One Infinite Loop and what goes into the decision-making process.
And for so long, we've been told that Apple hates the idea of 7-inch tablets: late boss Steve Jobs said they were pointless, describing them as "dead on arrival" which is why we've never seen them from Apple.
Until now. With reports that we're going to be seeing Apple launch an iPad Mini, now we're being told that the company had been discussing the plan for a while and Steve Jobs was actually "very receptive" to the idea. Which kinda feels like Winston Smith rewriting history for the Ministry of Truth in Orwell's 1984 - but there is evidence to back it up.
As with other revelations, it's all come about because of this tit-for-tat court spat between Apple and Samsung. Remember, Samsung has launched several tablets that size commercially.
So, according to evidence submitted by Scott Forstall, Apple VP, Eddy Cue, sent an email in January of last year pointing to an article comparing the original Samsung Galaxy Tab to the iPad and said "I believe there will a 7-inch market and we should do one."
Cue said that he'd "expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time."
Unfortunately, it doesn't mean Apple invented the seven-inch tablet (though it may claim it did). But it is the latest tit-bit in this soap opera to whet our interest. It'll be interesting to see if any emails from Jobs come out too - and indeed what he did have to say on the matter privately.
Via The Verge