I’ve decided to take a break from looking at The worst mobile phones of all time, and instead turn my attention to Apple. We’re really worried that Nokia, HP et al might come round and beat us up, and besides – Jobs’ boys have really got my goat at the moment.
Apple is a bit like the U2 of the technology world: people either love or hate them. Having said that, despite the monumental success of Bono and co, I’ve yet to meet a single person who’ll openly admit to liking them. Smug iPhone and MacBook owners, on the other hand, are a dime a dozen. Hmm, maybe that analogy wasn’t so accurate after all. Anyway, you get the idea. Love/hate.
If you’ve watched TV for more than five minutes recently, chances are you’ve seen the adverts for the iPad. They’re all over bus stops too. And no – not the new iPad, that’s still very much under wraps; the original now-10-month-old device.
The iPad wants to be everyone’s best friend all of a sudden. Clearly they’re trying to punt stock before revealing the iPad 2 (or should that be iPad HD?), which is fair enough, but a bit crap for anyone who succumbs to the marketing blitz.
This understandable but nonetheless dickish behaviour got me thinking about Apple. There was a time – circa purchasing my MacBook and picking up an iPhone 2G – when I would’ve sworn by Apple, but now my feelings are decidedly mixed. Behold the bad stuff:
Secretive gits: Apple isn’t one for sharing. We all know the iPhone 5 is coming in June, but we don’t have a clue if it’ll be worth waiting for. As such, loads of people in Upgrade Land are left twiddling their thumbs, wondering if it’s too late to bother with the iPhone 4.
Too cool for school: No less than 1,400 companies will be in attendance at Mobile World Congress, but not Apple. We wouldn’t expect them to slum it with, well, pretty much everyone else in the mobile industry. No, Apple insists on doing things on its on terms.
The white iPhone 4: Are you tired of hearing about it yet? At this rate we’ll have our hands on the iPhone 7 before we see the iPhone 4 in white.
My iPod touch: The headphone jack on my iPod touch is done in. A loose connection means the sound comes and goes, particularly when I’m on the move. I made an appointment at the Genius Bar and was told I could pay £100 to have it fixed, or get a whole 10% off a new iPod. Brilliant. What the guy failed to mention was that I could pick up an FM radio adaptor for £20 and plug the headphones into that.
iPhoto: OS X’s native photo suite, iPhoto, is arguably one of the worst things Apple has ever put its name to. Let’s say I have 100 new photos on my iPhone. Using iPhoto, it’s not possible to isolate the new pictures; I have to sync every bloody photo, every time, so the software gets tied up scanning through thousands of duplicates. And, despite being a supposedly smart fella, OS X won’t recognise the iPhone as a removable storage device.
At the same time, the iPhone is the best phone I’ve ever had (pending a seemingly-inevitable jump to HTC). The OS is stupidly intuitive, and the App Store has some genuinely amazing games. In terms of laptoppage, I can’t imagine ever going back to Windows having used OS X for the past few years. Damn you, Apple.
Now if you’ll excuse me, I’m off to buy a new MacBook Pro.