Apple Maps has been getting steadily better and better since its disastrous introduction last year, and it could soon be about to take the fight to Google Maps on a whole new frontier: indoors.
Apple has just acquired two-year-old indoor GPS startup WifiSLAM, a company that has specialised in developing ways for mobile apps to pinpoint a user's location inside buildings using Wi-Fi signals.
The Wall Street Journal quotes “a person familiar with the matter” as saying the deal was concluded recently and saw Apple handing over $20m to take over the fledgling firm.
Apple has since confirmed that the deal took place, without confirming the price, but played down any potential significance in the acquisition, with a spokesman saying that the company “buys smaller technology companies from time to time”.
Google has been ramping up its indoor mapping services for a while now, and with Apple determined to make its own Maps offering every bit as capable, this is surely more than just another acquisition by the Cupertino giant.