Is Apple Maps about to take its fight with Google indoors?

Is Apple Maps about to take its fight with Google indoors?Apple Maps has been getting steadily better and better since its disastrous introduction last year, and it could soon be about to take the fight to Google Maps on a whole new frontier: indoors.

Apple has just acquired two-year-old indoor GPS startup WifiSLAM, a company that has specialised in developing ways for mobile apps to pinpoint a user's location inside buildings using Wi-Fi signals.

The Wall Street Journal quotes “a person familiar with the matter” as saying the deal was concluded recently and saw Apple handing over $20m to take over the fledgling firm.

Apple has since confirmed that the deal took place, without confirming the price, but played down any potential significance in the acquisition, with a spokesman saying that the company “buys smaller technology companies from time to time”.

Google has been ramping up its indoor mapping services for a while now, and with Apple determined to make its own Maps offering every bit as capable, this is surely more than just another acquisition by the Cupertino giant.

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JanSt / MOD  Mar. 26, 2013 at 19:19

Indoor mapping... yep. Soon every sheet of toilet paper will have instructions printed on them...
Phones will have little sticker - "this way up" etc... We rock. Thank you, gawd.


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