Apple ‘misleads’ over iPad 4G claims

Apple ‘misleads’ over iPad 4G claimsWith the latest iPad, Apple has been confounding consumers greatly, not only by branding it ‘the new iPad’, but by claiming that it boasts 4G connectivity. Well, it does and it doesn’t.

See, the new iPad is only compatible with the LTE bands used by AT&T and Verizon Wireless in the States. Oh dear.

Apple has already agreed to contact buyers Down Under and offer refunds, and now it’s time for the UK and Sweden to jump on the complaints bandwagon. C’mon, let’s go!

Swedish Consumer Agency lawyer Marek Andersson claims to have received “several complaints” about Apple’s confusing 4G claims.

Andersson tells the Wall Street Journal: “One may rightfully ask if the marketing of the new iPad is misleading. The question is whether this information is clear enough in Apple’s marketing.”

As for the UK, an ASA spokesperson tells Pocket-lint: “Without going through due process we can’t say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the [Advertising] Code.”

There’s also the chance that Apple might have to amend its advertising stuff, which could be a costly process. We doubt the Californians are worried; they have pretty deep pockets.

via: Slashgear

Read more about: Apple iPad 3iOS

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6 comments

JanSt / MOD  Mar. 29, 2012 at 14:06

Bad enough Apple do it, but a local store (let's call them Harvey or Norman...) has handwritten signs up emphasising the "4G Capabilities"... In Ireland...They should no better, and not rub it in.

blizzard7  Mar. 29, 2012 at 14:21

Why didn't Apple see this coming? It's pretty obvious they're talking about features which clearly don't apply outside of US and a few other select places.

JanSt / MOD  Mar. 29, 2012 at 14:49

Why didn't Apple see this coming? It's pretty obvious they're talking about features which clearly don't apply outside of US and a few other select places.

Yes, it really is weird o_O

Remember the guy who sued Sony when a PS3 firmware update destroyed the dual-boot capability? I know it's not THAT similar an issue, but still.... And you'd think at this point they would send out instructions to stores re this issue - to minimise damage...
Ireland only got the NEW iPad a couple of days ago. Problem known, and yet they hype the "4G" in all stores that have iPads....

This is STILL on their Irish website...as we speak:

https://lh5.googleusercontent.com/-QEXxOHA1Leo/T3RoNc0DM8I/AAAAAAAAAEQ/eXzXsaloAek/s479/ipadNew4G.jpg

matt101101 / MOD  Mar. 29, 2012 at 22:47

Apple ‘misleads’ over iPad 4G claims
Since when were we passing blatant lying off as "misleading"?

JanSt / MOD  Mar. 29, 2012 at 22:57

Apple ‘misleads’ over iPad 4G claims
Since when were we passing blatant lying off as "misleading"?


True... and in such a weird manner. Seriously, it's almost hoax-style. Truly puzzling if you ask me.

socialjeebus  Mar. 30, 2012 at 03:30

Whoever is in charge marketing-wise will be walking the plank fairly soon I'm sure.

Either 1. they're completely ignorant of their own product and don't understand the technology or 2. they're blatantly lying or 3. (most probably) they couldn't be arsed localising the marketing.

Whichever is true it's very short-sighted on Apple's part as it does damage their credibility.

I wonder why they even bothered releasing the 4G models in countries where its not supported. Surely it would have been better to hold the 4G model back until it could be used as intended.

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