With the latest iPad, Apple has been confounding consumers greatly, not only by branding it ‘the new iPad’, but by claiming that it boasts 4G connectivity. Well, it does and it doesn’t.
See, the new iPad is only compatible with the LTE bands used by AT&T and Verizon Wireless in the States. Oh dear.
Apple has already agreed to contact buyers Down Under and offer refunds, and now it’s time for the UK and Sweden to jump on the complaints bandwagon. C’mon, let’s go!
Swedish Consumer Agency lawyer Marek Andersson claims to have received “several complaints” about Apple’s confusing 4G claims.
Andersson tells the Wall Street Journal: “One may rightfully ask if the marketing of the new iPad is misleading. The question is whether this information is clear enough in Apple’s marketing.”
As for the UK, an ASA spokesperson tells Pocket-lint: “Without going through due process we can’t say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the [Advertising] Code.”
There’s also the chance that Apple might have to amend its advertising stuff, which could be a costly process. We doubt the Californians are worried; they have pretty deep pockets.