American teenagers can’t get enough of Apple products, according to a new survey conducted by Piper Jaffray. When it comes to phones, mp3 players, tablets and music downloads (well, legal downloads anyway), there’s only one choice, and it rhymes with crApple.
Of the 4,500 teenagers questioned, 17% already owned an iPhone, and a further 37% planned on buying one in the next six months. Of course, it’s highly unlikely that all of those planned purchases will materialise, but the iPhone is the device that teens crave.
Over one fifth, 22%, owned a tablet, and 20% planned on buying one in the next six months. That particular section of the survey wasn’t specific to Apple, but it’s probably fair to say a large portion of those figures relate to the iPad.
Around 80% own an mp3 player. That figure is down 10% since the last survey, as more teens now listen to music on their phones. But it’s more good news for Apple, as a whopping 86% of those kids with mp3 players own an iPod.
Two-thirds of the teens admitted to downloading music illegally, while iTunes accounts for 95% of legal purchases.
The appeal of Apple’s products lies largely in their simplicity. iOS is arguably the most intuitive OS on the smartphone market. Steve Wozniak, Apple’s co-founder, says that the iPad is “for the normal people of the world."
And despite moving on to storage company Fusion-io, Wozniak is still 100% behind Jobs and co. He said: “On the subject of tablets, I read today that Android tablets are expected to surpass iPads, and I hope that never happens.”