If you’ve ever followed an Apple keynote, you’ll know that the Californians like to drag things out for a while before getting down to the nitty gritty. Y’know, the thing everyone has travelled hundreds – if not thousands – of miles to see. In tonight's case, it was "the new iPad".
The dragging out process invariably involves Apple bigging itself up, boasting about this and that and backing it all up with admittedly impressive statistics. Ready for some of tonight’s highlights?
Before there was even any hint of a new device, Tim Cook took great delight in telling us:
- 172 million “post-PC devices” (iPods, iPhones and iPads) were sold last year, accounting for 76% of Apple’s revenue
- 62 million iOS devices were sold in Q4 2011 alone
- 15.4 million iPads were sold in Q4 2011 – more units than any PC manufacturers managed to shift (HP wasn’t far behind on 15.1 million)
- Apple now has 362 retail stores worldwide, and hosted 110 million visitors in Q4 2011
- “Siri is your best friend, who gets things done just by asking.” Sorry Tim, but Siri is most certainly not my best friend
- There are now 585,000 apps on the App Store
- The 25 billionth app was recently downloaded in China
- iCloud has 100 million users
Well done, Apple. You truly are the best thing ever.