Apple has just marked the 10th anniversary of its first retail store opening, and has given its physical outlets a revamp to mark the occasion, putting the iPad front and centre of its new look floorplan.
The tablet has been put to work as an informational tool in the Apple Store 2.0 revamp, as it's being called, offering up information about nearby products and letting costumers compare and customise their Apple kit before paging a retail employee to come over and provide assistance.
There had initially been rumours that Apple was planning a surprise product launch to mark a decade of Apple Stores around the globe, but instead it emerged that it was a new version of the shop itself that was being launched yesterday, kicking off in Australia and working its way across the planet as the day wore on.
And that revamped store clearly puts the iPad front and centre in kicking off the second decade of Apple's retail empire. The new scheme enables Apple to keep customers up to speed with the latest information via the customised tablets, and also means each store can potentially get by with fewer physical staff on the sales floor.