Everyone was expecting Apple to hit record numbers in its latest financial figures, and the numbers announced yesterday certainly disappoint.
The overachieving tech brand managed to sell 37 million iPhones in the last three months of 2011 – that's around four every second – as well as 15 million iPads, the same number of iPods and 5 million Macs.
Apple bounced back from a rare disappointing quarter in the best way possible – by smashing all previous records and posting profits of $13.06bn, way more than what was expected and more than double the figure for the same period in 2010.
The main reason for the dazzling figures is the flipside of the same coin that saw Apple disappointing investors in the previous quarter: the delayed iPhone 4S launch.
While the non-arrival of the Apple handset in its usual Q3 window led to weaker-than-usual results for that period, the combination of its launch in Q4 – along with the usual festive season upturn – paid handsome dividends.
We'll finish with some free ammo for Apple fanboys looking to rub it in: the profits generated by the iPhone alone are higher than Microsoft's profits over the entire company, while Q4 saw more iPhones shifted than all Android phones put together.
Via Unwired View