Things seemed entirely peachy for Apple just a few months ago, with shares hitting a record high in September ahead of the iPhone 5 launch, and a new iPad launch record set by the iPad 4 and iPad mini in November.
Conversely, in the share world, Apple is taking a bit of a punching at the moment, and things went from bad to worse this week.
Yep, we have a new record for Apple, and not the good kind. Yesterday, Apple achieved its biggest single-day loss since 2008, sliding 6.4% and closing $538.7923.
As we’ve heard before, analysts are citing increasingly stiff competition from Android tablets, and reduced profits on the iPhone.
Earlier this week, we heard that consumers are increasingly happy to settle for older iPhones in order to save a few bucks.
With regards to the share punching, Hudson Square Research analyst Daniel Ernst mused: "It makes no sense. There are lines around the block for their products all around the world. No other company has that."
Meanwhile, Performance Trust Capital Partners guy Brian Battle warns: "This is not going to be a short-term trend. This is a management test, of how well they can perform without Steve Jobs.”