Apple: the stats (still the Best Company in the World EVER)

Apple: the stats (still the Best Company in the World EVER)As we’ve pointed out many times before, Apple keynotes invariably start with the CEO taking to the stage and essentially blowing Apple’s trumpet for a good 10 minutes or so. Y’know, just to set the tone.

Tonight was no different, as Tim Cook took great pleasure in detailing to attendees how Apple continues to go from strength to strength.

It’s not hard to understand why people dislike Apple so much. Everything invariably seems to fall right into place, and no amount of (supposedly) hot iPads, scratched iPhones 5s or terrible Maps apps can stop them.

Here are some of the stat-based highlights from tonight’s keynote:

  • Five million iPhone 5s sold in the opening weekend, the most of any iPhone – or indeed of any phone - in an opening weekend
  • Three million new iPods sold since launch (presumably including all shapes and sizes)
  • 200 million iDevices on iOS 6, marking the “fastest upgrade rate of any software in history”
  • 125 million documents in the cloud
  • 300 billion iMessages sent (up to 28,000 per second)
  • 160 million Game Center accounts
  • 70 million photos shared in iOS 6’s Shared Photo Stream
  • 35 billion apps downloaded from the App Store
  • $6.5 billion paid out to App Store developers
  • 1.5 million books now in iBookstore, with 400 million downloads
  • Macs are #1 in the notebook and desktop categories
  • 100 million iPads sold in just 2.5 years
  • iPad accounts for 91% of tablet web traffic

Okay, hands up if you love Apple. Anyone? No? Just the Head Apple Fanboy, then.

Read more about: Apple iPad miniApple iPhone 5iOSApple iPadApple iPad 2Apple iPad 3Apple iPhoneApple iPhone 3GApple iPhone 3GSApple iPhone 4Apple iPhone 4S

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26 comments

Pondlife  Oct. 23, 2012 at 22:11

Most of those stats are meaningless anyway.
Still call bs on that 91%, maybe on the apple website...
Interesting that they didn't want to talk of sales after that weekend
Best to not write 5s as that might be the one you'll want next year rather than plural of this one.

JanSt / MOD  Oct. 23, 2012 at 22:46

"MACS are number one..." - what does that mean?

rash  Oct. 23, 2012 at 22:58

Every dog has its day. Apple has had theirs, they are at the precipice now. The only way is down.

socialjeebus  Oct. 23, 2012 at 23:57

Jan, I think he means in sales on a model~to~model basis. The saturation of the windows market gives Apple those honours. Nothing to shout about from where I'm standing.

As for Macs, the people who buy them are happy to pay a lot more for a lot less and then bust a nut when a 2 or 3 year old windows game gets ported over and still barely runs on the latest mac.

socialjeebus  Oct. 23, 2012 at 23:57

Jan, I think he means in sales on a model~to~model basis. The saturation of the windows market gives Apple those honours. Nothing to shout about from where I'm standing.

As for Macs, the people who buy them are happy to pay a lot more for a lot less and then bust a nut when a 2 or 3 year old windows game gets ported over and still barely runs on the latest mac.

CTPAHHIK  Oct. 24, 2012 at 00:07

Jan, I think he means in sales on a model~to~model basis. The saturation of the windows market gives Apple those honours. Nothing to shout about from where I'm standing.

As for Macs, the people who buy them are happy to pay a lot more for a lot less and then bust a nut when a 2 or 3 year old windows game gets ported over and still barely runs on the latest mac.


Not entirely true. Apple makes awesome notebooks (I haven't tried desktops). If you format and install Windows 7 - they are close to impossible to beat.

George0118  Oct. 24, 2012 at 00:34

@CTPAHHIK

Is that with their special specs that nobody else is allowed to use? oh wait...

JanSt / MOD  Oct. 24, 2012 at 00:52

@CTPAHHIK

Is that with their special specs that nobody else is allowed to use? oh wait...


CT has a point. Win 7 on a MacBook Pro runs a lot better than on a few higher-specced laptops I've used. Do I care why? Nope.
And depending on what your needs are, MacBooks can be rather pleasant to use. And what Windows laptop can you sell after 2 or 3 years for almost 80% of what you pay for a new one? Also: I've seen Bill Gates' butt - the birthmark says, '666' :p

barrybarryk  Oct. 24, 2012 at 01:13

"Macs are #1 in the notebook and desktop categories"
lol what?

I'm guessing that's only if you count every macbook ever sold as a single model of notebook and every imac combined with both the mac pros sold as a single "desktop". They refresh the things every year and sell about 8 different configs of each at a time, just because Apple don't use product numbers like the rest of the retailers doesn't mean everyone has to pretend it's correct. It's balls

socialjeebus  Oct. 24, 2012 at 02:02

Oh well, Apple's bounceback patents in the US have been ruled invalid because they lack "novelty". Their big victory continues to unravel.

http://www.bbc.com/news/technology-20040549

You could be forgiven for thinking that Tim Cook might have been wanting to bury some bad news.

socialjeebus  Oct. 24, 2012 at 02:51

Jan, I think he means in sales on a model~to~model basis. The saturation of the windows market gives Apple those honours. Nothing to shout about from where I'm standing.

As for Macs, the people who buy them are happy to pay a lot more for a lot less and then bust a nut when a 2 or 3 year old windows game gets ported over and still barely runs on the latest mac.


Not entirely true. Apple makes awesome notebooks (I haven't tried desktops). If you format and install Windows 7 - they are close to impossible to beat.


Maybe not the whole truth but performance you pay through the nose for surely? The cheapest Macbook Pro of the new range capable of any type of gaming comes in at 1799 quid and even then it's only with a GT650m.

Pondlife  Oct. 24, 2012 at 02:59

Oh well, Apple's bounceback patents in the US have been ruled invalid because they lack "novelty". Their big victory continues to unravel.

http://www.bbc.com/news/technology-20040549

You could be forgiven for thinking that Tim Cook might have been wanting to bury some bad news.


Well they can (and no doubt will) appeal that. Round and round we go.

Their quarterly results are due in next few days I think.

Pondlife  Oct. 24, 2012 at 03:02

Maybe not the whole truth but performance you pay through the nose for surely? The cheapest Macbook Pro of the new range capable of any type of gaming comes in at 1799 quid and even then it's only with a GT650m.


Any laptop for gaming is a bit like a colander as an umbrella though..

eddyday  Oct. 24, 2012 at 07:48

Apple unveil these incredible stats in the same week Google had nearly $30 billion wiped off their value, while the Fandroids on here have a meltdown.

It's just beautiful. What an incredible week. X)

Pondlife  Oct. 24, 2012 at 08:15

You are strange.

Besides Apple's share price also took a tumble over last week, and more so over last month for that matter.

fazzxxx  Oct. 24, 2012 at 08:29

Apple unveil these incredible stats in the same week Google had nearly $30 billion wiped off their value, while the Fandroids on here have a meltdown.

It's just beautiful. What an incredible week. X)


That is because Google are reinvesting, while apple are just releasing virtually the same products with tiny upgrades every year.

lutin  Oct. 24, 2012 at 08:35

Apple unveil these incredible stats in the same week Google had nearly $30 billion wiped off their value, while the Fandroids on here have a meltdown.

It's just beautiful. What an incredible week. X)


You need to get out more.

socialjeebus  Oct. 24, 2012 at 08:50

The meltdown must have happened in your head.

Anyway my point would be that Apple's profit margins are nothing to boast about as a consumer. It generally means that either workers or customers are getting screwed somewhere.

As a customer, I prefer that a company does not make a huge profit on the product they sell me, else I might feel a little cheated.

JanSt / MOD  Oct. 24, 2012 at 09:22

The meltdown must have happened in your head.

Anyway my point would be that Apple's profit margins are nothing to boast about as a consumer. It generally means that either workers or customers are getting screwed somewhere.

As a customer, I prefer that a company does not make a huge profit on the product they sell me, else I might feel a little cheated.


Yes, that is why Bill Gates is still one of the world's richest - caring for his workers.
That is why Elop makes millions firing 10s of thousands from Nokia. That is why cheap supermarkets collude with Monsanto, and why they buy chickens from Thailand once they ruined local farmers paying them 15 pence per cockle doodle doo.

It's all Jobs' fault. :p
Ever wondered, while we're at it, about pricing for Windows 8 - compared to Win Vista or 7?

Dougal1709  Oct. 24, 2012 at 10:18

Apple unveil these incredible stats in the same week Google had nearly $30 billion wiped off their value, while the Fandroids on here have a meltdown.

It's just beautiful. What an incredible week. X)


Unless you have shares in Apple, I find it a bit odd that anyone would gain huge pleasure that one electronics company had a better week than another electronics company. I drive an Audi but I derive no pleasure from hearing that they are doing better or worse than Mercedes or BMW. It's as if Apple are some sort of scientology type cult.

CTPAHHIK  Oct. 24, 2012 at 10:18

You are strange.

Besides Apple's share price also took a tumble over last week, and more so over last month for that matter.


Apple lost 43.15 billion of market cap since Oct. 1. This is all irrelevant and only relates to "market expectations".

CTPAHHIK  Oct. 24, 2012 at 10:27

Jan, I think he means in sales on a model~to~model basis. The saturation of the windows market gives Apple those honours. Nothing to shout about from where I'm standing.

As for Macs, the people who buy them are happy to pay a lot more for a lot less and then bust a nut when a 2 or 3 year old windows game gets ported over and still barely runs on the latest mac.


Not entirely true. Apple makes awesome notebooks (I haven't tried desktops). If you format and install Windows 7 - they are close to impossible to beat.


Maybe not the whole truth but performance you pay through the nose for surely? The cheapest Macbook Pro of the new range capable of any type of gaming comes in at 1799 quid and even then it's only with a GT650m.


I'm discounting retina range right away - they are in class by itself. If you want retina you have to pay what Apple asks - there are no alternative.
GT650M is highest specked card you can fit in slim 15inch case - you will not find anyone doing better. If you double thickness of chassis you can install GTX range, but Apple focuses on slim designs. Displays are really good, best battery life among competition, very good build quality. Only Dell, Sony and IBM business line laptop are able to compete and they are around $2K a pop. If you take performance, weight, battery life, build quality and price MacBooks have best middle ground. Competition excels in one category at the expense of the other, but MacBooks still have best overall package.

morgano  Oct. 24, 2012 at 10:59

Articles by "Lewis Curdie" are a joke. Neither professional nor unbiased. Silly things like the use of "(supposedly)" against the issues with "iPads, scratched iPhones 5s or terrible Maps apps.".

These are issues and are well documented. Stop letting your bias get in the way of professionalism.

Rubisco  Oct. 24, 2012 at 11:31

A disgusting excuse for journalism. All blogging should be aimed at humourless industry stiffs, the consumer/lifestyle market is an abomination. Shame on you, Curdie, SHAME ON YOU.

JanSt / MOD  Oct. 24, 2012 at 12:46

Articles by "Lewis Curdie" are a joke. Neither professional nor unbiased. Silly things like the use of "(supposedly)" against the issues with "iPads, scratched iPhones 5s or terrible Maps apps.".

These are issues and are well documented. Stop letting your bias get in the way of professionalism.


hahaha... tar and feather are on offer @ Homebase...get cooking, man.

Seriously, though: 'unbiased'? Whoever told you there's 'unbiased' journalism is NOT your friend.
But maybe you watched too many BBC documentaries on pedophiles? ;)

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