Apple tops ‘dirty data’ list

Apple tops ‘dirty data’ listGreenpeace has published a report naming and shaming the world’s least eco-friendly tech companies, and everyone’s favourite Californians have topped the list.

The “How dirty is your data?” report puts Apple ahead of, well, everyone, largely based on its reliance on coal-based power. Apple beat the likes of Facebook, Twitter, Google, Yahoo! and Amazon. Well done, boys.

Greenpeace estimates that Apple’s new data centre, based in North Carolina, will triple its energy consumption. Indeed, the entire table thingy was based on estimates, as companies aren’t obliged to disclose their energy bills.

Gary Cook, Greenpeace’s IT policy analyst, says: "Consumers want to know that when they upload a video or change their Facebook status that they are not contributing to global warming or future Fukushimas." Er, I’m not entirely sure that that’s true, but it’s a nice thought, Gar.

Unsurprisingly, Apple has declined to comment.

It hasn’t been a great few weeks for Apple. Recently some security dudes discovered that iOS 4 secretly records users’ movements.

via: The Guardian

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JanSt / MOD  Apr. 25, 2011 at 12:03

I'd be interested in whether Greenpeace took into consideration the consumer behaviour side of the coin? How long do Apple owners keep their products, and how often are they 'recycled'/sold on etc.... NOT saying this as an Apple defender; just curious. Also, of course, it's very difficult to analyse, say, Google's true impact - for example Android's hunger for the battery juice, and the role Google plays in creating the 'gotta be online' mindset. And again, not singling out Google. Last Earth Day I saw a tweet by a girl who SERIOUSLY (i checked, she wasn't being funny) said as her part for mother earth she was running her laptop on battery that twit-session!
And we cannot run a laptop or pc without net connection these days. Why not? Why does every program at some point rely on being online? We are so 'conditioned'... I KNOW FOLKS(no kidding) who set up more email accounts just so there's more happening on their smartphones...
IT'S all very entangled. (lets not even get into the origines of Earth Day or GP's corporate sponsors ;) )

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