Apple tops Most Valuable Global Brands

Apple tops Most Valuable Global BrandsThe results of the sixth annual BrandZ Top 100 Most Valuable Global Brands are in, and Apple has claimed the top spot with an 84% increase in brand value (2011 vs 2010) and a total value of $153 billion.

Eileen Campbell, Millward Brown’s CEO, writes in the introduction: “It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority.”

Technology had a strong showing overall, dominating the top five. Joining Apple are Google, IBM and Microsoft at second, third and fifth respectively. McDonald’s was the highest non-tech entrant, coming in fourth.

Not such great news for BlackBerry, losing 20% of its value compared to 2010, but still taking a respectable 25th place. Nokia, meanwhile, dropped 28%, and sits in 81st.

Facebook was far and away the biggest riser, with a 246% increase in value. Zuckerberg’s baby sits at 35th, valued at $19 billion.

In the UK, Vodafone takes the gold medal, despite a 2% drop in value. O2 makes a decent showing too, coming in at number 7.

Read more about: O2Vodafone

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pdhroche  May. 9, 2011 at 18:01



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