The results of the sixth annual BrandZ Top 100 Most Valuable Global Brands are in, and Apple has claimed the top spot with an 84% increase in brand value (2011 vs 2010) and a total value of $153 billion.
Eileen Campbell, Millward Brown’s CEO, writes in the introduction: “It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority.”
Technology had a strong showing overall, dominating the top five. Joining Apple are Google, IBM and Microsoft at second, third and fifth respectively. McDonald’s was the highest non-tech entrant, coming in fourth.
Not such great news for BlackBerry, losing 20% of its value compared to 2010, but still taking a respectable 25th place. Nokia, meanwhile, dropped 28%, and sits in 81st.
Facebook was far and away the biggest riser, with a 246% increase in value. Zuckerberg’s baby sits at 35th, valued at $19 billion.
In the UK, Vodafone takes the gold medal, despite a 2% drop in value. O2 makes a decent showing too, coming in at number 7.