Apple's ambitious MobileMe plans revealed

Apple's ambitious MobileMe plans revealed

Apple's plans for its MobileMe service continue to come together, and the latest reports hint at an ambitious cloud-driven service that will provide all sorts of streaming data features to Apple mobile users.

According to an anonymous source within the company, iOS users can look forward to live video streaming, location-based check-in and an advanced geotagging system called Tokens.

We first heard noises about the MobileMe overhaul early last week via the Wall Street Journal, which suggested Apple was “considering making MobileMe a free service that would serve as a 'locker' for personal memorabilia such as photos, music and videos, eliminating the need for devices to carry a lot of memory” – the result, it claimed, being cheaper iPhones.

CultofMac, however, goes a lot further thanks to its insider “source”. MobileMe, it says, is on track to take on a windfall of cloud-based, location-aware services, suggesting a streaming-only version of the iPhone could be on the cards.

It may not be along soon, though, with the source claiming that a lot of the ideas represent more blue-sky thinking than hard-and-fast incoming features.

“A ton of ideas were hatched on what they could do, and from what I heard, a lot of their ideas were shelved for a later date in order to focus on a few of them,” the source claimed.

However, those “few” still seem impressive enough. MobileMe looks set to take on a new portal homepage that will serve as a personalised hub for all on-board services. This site will suck up all kinds of info from the iOS device accessing it, including its current location and any recent photos or videos taken.

It will also be aware of the games, apps and music on board, and will hold your web history too, including even the likes of Facebook updates.

“The concept is that you would have you own website that’s dynamic, all based on what you are doing at that moment,” the source claimed. “Apple thinks of it as having a webserver in your pocket. Everything will be dynamically updated to MobileMe.”

You'll be able to make your location publicly visible, and visit friends' MobileMe pages to see what they're doing – even receive notifications when members of your group are within a specific geographic range.

The Tokens feature, meanwhile, as an advanced geotagging feature that lets you attach information, tips and photos to set locations and view tokens others have left behind, such as restaurant reviews, deals and of course photos.

If you're looking for something on the timeframe for all this happening, sadly we don't have one, and neither does CultofMac's source. But should all the new features come together in time for the next iPhone, it could be the serious shot in the arm iOS needs to keep that Android upstart in its place.

Read more about: iOS

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 1 comment

terryhearn  Feb. 19, 2011 at 17:10

You mean exactly like google have been doing for years?



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