As far as analysts go, it’s been mostly doom and gloom where Apple is concerned of late, on account of rising costs, increasingly relentless Android-based competition headed by Samsung, the loss of Steve Jobs, and a supposed lack of innovation.
But despite that stinking bag of misery, and despite doing next to nothing in fiscal Q3 (WWDC aside), Apple has lots of good news to share. You go, girl.
Starting with the iPhone, Apple says it sold 31.2 million units in fiscal Q3 (Q2, to you and me). That’s up from 26 million year-on-year.
Interestingly, Apple says the iPhone 5 is “by far” the most activated of the iPhones, though we heard yesterday that the iPhone 4 and iPhone 4S combined account for roughly 50% of sales – in the US at least.
There was slightly smelly news for the iPad however, as it slipped from 17 million sales to 14.6 million year-on-year. Apple attempted to put a positive spin on things by declaring that the iPad accounts for 85% of US tablet traffic. Tim Cook previously quipped that Android tablets appear to be kept in drawers.
As for the iPod, Apple reported a worrying 32% decrease in sales, as more and more consumers tend to use their smartphones as mp3 players. Don’t be surprised if the iPod touch doesn’t make it to sixth generation.
On the whole, Apple’s revenues were up from $35 billion to $35.3 billion, though profits dropped pretty significantly from $8.8 billion to $6.9 billion.
In a statement, Tim Cook purred: "We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services.
"We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”
The fall and 2014, you say? Top contenders include the iPhone 5S, skinny fifth gen iPad, and iPad mini 2 with Retina display. We’re undecided on the Apple iWatch, while the budget iPhone is looking increasingly unlikely.