Apple’s fiscal Q4 results are in for space year 2013AD, and as always, there are various ways of interpreting the figures, with a number of positives and negatives to take away.
The headline is that revenue is up year-on-year, while profit is down against the year-ago period. Say what?
Specifically, Apple is reporting fiscal Q4 revenue of $37.5 billion, and net profit of $7.5 billion. This time last year, those figures were $36 billion and $8.2 billion respectively.
It’s proposed that Apple is – or was – selling more of its lower-end devices, such as the entry-level iPhone 4 (now replaced by the iPhone 4S).
Throwing all the iPhone models together, Apple sold 33.8 million units, a record for the September quarter. That was of course fuelled by the release of the iPhone 5s and iPhone 5c, with the pair reportedly selling nine million units in their opening weekend.
As for the iPad, it was up ever so slightly year-on-year, shifting 14.1 million units compared to 14 million last year. Of course, it was widely expected that Apple would announce new models in October, and indeed they materialised as the iPad Air and iPad mini Retina.
“We’re pleased to report a strong finish to an amazing year with record fourth quarter revenue, including sales of almost 34 million iPhones,” yelled Tim Cook, Apple’s CEO.
"We’re excited to go into the holidays with our new iPhone 5c and iPhone 5s, iOS 7, the new iPad mini with Retina Display and the incredibly thin and light iPad Air, new MacBook Pros, the radical new Mac Pro, OS X Mavericks and the next generation iWork and iLife apps for OS X and iOS.”