Apps beat mobile web for first time

Apps beat mobile web for first timeA study by Flurry has shown that mobile users – in the US at least, though we suspect it’s much the same case here – spend more time per day using apps than they do on the mobile cyberweb.

The study, appropriately titled Mobile Apps Put the Web in Their Rear-view Mirror, includes figures from June and December 2010, and June this year, and now – for the first time ever – app use surpasses the mobile web.

In June 2010, US users spent an average of 64 minutes per day on the mobile internet, and 43 minutes using apps. Six months later, the gap was closed to just 4 minutes; 70 minutes on the mobile web versus 66 minutes on apps.

Mobile internet use increased again in June 2011, to 74 minutes, but app use roared ahead with an average of 81 minutes per day.

The figures were compiled from 500 million sessions, including iOS, Android, BlackBerry, Windows Phone and J2ME.

In app use, social networking and gaming are the most popular by a country mile. They consume 32% and 47% of the app pie respectively. Combined, in case basic maths eludes you, that’s just a slither under 80%.

Facebook accounts for 14 of those 74 mobile web minutes.

Interestingly, that means US users spend an average of over 2.5 hours per day staring at their phones – looking at apps and the internet alone. Cripes.

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