We still find it hard to believe that Apple decided to market the new iPad as 4G-compatible across the globe, when really said compatibility only applies to the US and Canada.
Consumers in Australia have been making a big noise, loud enough to score full refunds, and now we’re hearing that the Advertising Standards Authority (ASA) in the UK is keeping a close eye on things.
Last month, an ASA spokesperson said: “Without going through due process we can’t say whether the [UK] ad is likely to be problematic. If anyone has concerns about the [new] iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the [Advertising] Code.”
Now, an article from the BBC reveals that the ASA has received “dozens” of complaints about Apple’s new iPad 4G claims. As a result, Apple has reportedly modified some UK marketing content for the new iPad.
However, the “Wi-Fi + 4G” model still appears quite proudly on the Apple UK site, with a disclaimer waaaaay down at the bottom of the page explaining: “4G LTE is supported only on AT&T and Verizon networks in the US, and on Bell, Rogers and Telus networks in Canada.”
The ASA has vowed to investigate any new complaints. Well, that’s its job, innit?