Asus: Eee Pad Transformer shortages are purely about high demand

Asus: Eee Pad Transformer shortages are purely about high demandConsidering Apple's domination of the tablet market, having something in common with the iPad 2 can surely be no bad thing, right?

In the Asus Eee Pad Transformer's case, unfortunately it is. For just like Apple's tablet, the innovative tablet/laptop mashup is being hit by a fairly serious stock shortage.

The Eee Pad Transformer first showed its face at CES back in January, and immediately attracted plenty of attention for its unique take on the tablet genre. It's able to live life happily as a conventional 10.1in slate, but also comes with a fully functioning keyboard dock which effectively turns it into a full-blown laptop.

And it's proved a popular idea, as the hybrid device quickly sold out of existing stock when it went on sale last month. Or did it?

The last week a number of different versions of events have surfaced – some suggested supply demands were to blame, and vendors were simply saying the device was sold out because it sounded better than saying not enough stock had arrived to cover consumer demand.

Now Asus, as you'd expect, has come out to solidly deny the rumours. Netbook News quotes ASUStek spokesperson David Chang as revealing it really is just overwhelming demand that's behind the current shortage of available stock.

According to Chang, the company is set to produce 100,000 units during May, and double that in June. “If the demand continues to increase substantially,” said Chang, “then we will have to continue to ramp up production in order to fulfill our customers' demand.”

So, too much demand or too little supply? It's largely irrelevant, as the only real difference really is how it makes Asus look. The average punter loses out either way.

Read more about: ASUS Eee Pad Transformer

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netham45  May. 8, 2011 at 11:37

iconia a500 ftw.

lumoruk  May. 8, 2011 at 12:08

So what you're saying is they're using sales tactics to hype the product? Is that a ground breaking method or has it been around a while?

JanSt / MOD  May. 8, 2011 at 12:30

well, lumoruk - you got a point. But the resulting attitude can hardly be 'so what', can it?
Next up, 'all politicians lie', so we don't talk about lying politicians anymore? Hm...

tosser1  May. 8, 2011 at 18:58

you had exactly the same story last week or week before. i know cos i posted on that too. sort it out

shipshop  May. 9, 2011 at 17:49

****, our store received only 20 of these. Where did the other 999,980 go? You can't even find anyone who has one except for reviewers who had their before it even launched. Looks like I'll be going for the Acer Iconia a500.

Giarcus  May. 9, 2011 at 23:44

There definitly have been people who have found them. A lot of us have been sharing info on trying to track down new arrivals. And while there is definitly high demand there was also definitely low supply, imo.

Asus said they are producing 100,000 in May and 200,000 in June. But they have never said how many they produced for the Transformer's launch on 4/26.

And Asus may be shooting itself in the foot by not getting supply to meet demand more quickly. The first user review of the Acer Iconia a500 I read was from someone who bought when they couldn't find the Transformer. And making people wait until the end of May or into June when the 10.1 Toshiba Tablet (Android 3.0) is supposed to debut in June is crazy. Asus is helping their competition more than themselves by not being able to meet demand.

guy1001  May. 9, 2011 at 23:51

It's definitely an issue of short supply AND high demand, I just thought ASUS would not be as missleading with their claims. One week it's "Oh, we suffered by the earthquake." Next week it's "shortage of screens."

I was lucky enough to be the handful of people to get it withing the first week, and everyone I show it to wants to buy it on sight. It's defiitely a quality product, and I would recommend people to wait for asus to sort out the supply shortages.


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