Asus Nexus 7: from concept to mass production in four months

Asus Nexus 7: from concept to mass production in four monthsIt’s not uncommon for tech products to be worked on for as long as 12 months. Indeed, the late Steve Jobs reportedly worked closely on the presumably imminent iPhone 5.

Now Asus reveals how it was drafted in to develop the Nexus tablet, and ultimately pumped out the Nexus 7 in just four months. What the...?

The Nexus tablet rumours really gained traction back in December, when Google chairman Eric Schmidt promised: “In the next six months we plan to market a tablet of the highest quality.”

But even then, Google didn’t have its Nexus tablet hardware partner picked out. That didn’t happen till January.

In an interview with Forbes, Benjamin Yeh, Head of UK and Nordic Markets for Asus, explains: “Our top executives met Google’s top executives at CES to talk about opportunities and how they saw the future market. That’s when we came up with the idea of the Google Nexus 7 by Asus. That was in January, and mass production started in May.

“So, that was four months. For a mass-market device, from concept to mass production, we’re talking about six to twelve months. Six months is very tight…”

For loads more detail, including how engineers juggled size, weight, portability and battery life, hit up the Forbes link.

Read more about: Android

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15 comments

Pondlife  Aug. 8, 2012 at 16:15

Rather less time than it took Google to get ics running on previous generation Nexus phone..
Any chance Asus fancy making a handset ;)

JanSt / MOD  Aug. 8, 2012 at 16:54

Rather less time than it took Google to get ics running on previous generation Nexus phone..
Any chance Asus fancy making a handset ;)


Well, at any one point a company like Asus probably works on a few variants of what they eventually churn out for general consumption. To adapt one of those alternates to Google's wishes shouldn't be that hard. An achievement, sure; but hardly reason to get the Nobel committee on the line.
And have you forgotten the Padphone? It's coming soon. And Asus made loads of ginormous WinMo phones. Real shexy stuff to quote Treab :p

Pondlife  Aug. 8, 2012 at 17:17

Well one directed by someone else then, and yes I'd forgotten the padfone, bless em they definitely need someone to guide them.

JanSt / MOD  Aug. 8, 2012 at 17:24

Well one directed by someone else then, and yes I'd forgotten the padfone, bless em they definitely need someone to guide them.
Padphone's on pre-orderability on Expansys for €750! (and no word what that includes - tab, or tab and keyboard... €750 buys a Nexus 7, a cheap phone and an iPad

Pondlife  Aug. 8, 2012 at 17:39

Yeah but expansys pricing is mad anyway, so wouldn't really contemplate it.

JanSt / MOD  Aug. 8, 2012 at 17:54

Yeah but expansys pricing is mad anyway, so wouldn't really contemplate it.
True. Pre-launch prices are often upped a bit. But I actually think €750-ish will be the price (look at the transformers)

Pondlife  Aug. 8, 2012 at 19:53

For uk expansys even the One X and SGS3 are £30 up on Amazon pricing for EU models.

Treab  Aug. 8, 2012 at 22:49

never quote me jan your not worthy :p

it may have been designed and mass produced in 4 months but i for one think they did a stunning job. might not be perfect sure its had problems but its a very very good piece of kit.

Pondlife  Aug. 8, 2012 at 23:51

it may have been designed and mass produced in 4 weeks but i for one think they did a stunning job.

*cough* 4 months.

Treab  Aug. 9, 2012 at 00:02

it may have been designed and mass produced in 4 weeks but i for one think they did a stunning job.

*cough* 4 months.


cough just back from work cut me some slack ;) i was eating my dinner :p

Pondlife  Aug. 9, 2012 at 00:14

Fair enough, come to think of being fair, suspect getting network and regulator approvals for 3g/4g could factor in with phones taking longer. :(

Treab  Aug. 9, 2012 at 00:18

Fair enough, come to think of being fair, suspect getting network and regulator approvals for 3g/4g could factor in with phones taking longer. :(

pardon me?

Pondlife  Aug. 9, 2012 at 00:35

Being fairer to phone manufacturers part of the reason they don't manage the 4m is likely down to network and regulator approval...

Treab  Aug. 9, 2012 at 00:42

Being fairer to phone manufacturers part of the reason they don't manage the 4m is likely down to network and regulator approval...

surely thats nothing to do with phone manufacturers anymore... as phones can use all of the available wireless networks?

JanSt / MOD  Aug. 9, 2012 at 08:53

never quote me jan your not worthy :p

it may have been designed and mass produced in 4 months but i for one think they did a stunning job. might not be perfect sure its had problems but its a very very good piece of kit.

I wasn't questioning the quality of the outcome of the process.

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