It’s not uncommon for tech products to be worked on for as long as 12 months. Indeed, the late Steve Jobs reportedly worked closely on the presumably imminent iPhone 5.
Now Asus reveals how it was drafted in to develop the Nexus tablet, and ultimately pumped out the Nexus 7 in just four months. What the...?
The Nexus tablet rumours really gained traction back in December, when Google chairman Eric Schmidt promised: “In the next six months we plan to market a tablet of the highest quality.”
But even then, Google didn’t have its Nexus tablet hardware partner picked out. That didn’t happen till January.
In an interview with Forbes, Benjamin Yeh, Head of UK and Nordic Markets for Asus, explains: “Our top executives met Google’s top executives at CES to talk about opportunities and how they saw the future market. That’s when we came up with the idea of the Google Nexus 7 by Asus. That was in January, and mass production started in May.
“So, that was four months. For a mass-market device, from concept to mass production, we’re talking about six to twelve months. Six months is very tight…”
For loads more detail, including how engineers juggled size, weight, portability and battery life, hit up the Forbes link.