The Consumer Electronics Show – or CES as most people call it – starts in Las Vegas next week, and true to form Asus seems to have a stack of new digital gizmos ready to unveil.
A new teaser ad for its CES 2014 offerings suggests in no uncertain terms that the company is readying a trio of smartphones to go with the dual-boot tablet hinted at in an earlier video promo last week.
Being a teaser, of course, Asus didn't come out and say as much outright, but it's the only conclusion that makes any sense.
The ad sees a deluge of multicoloured bouncing balls falling from the heavens, much to the surprise of unsuspecting folk going about their everyday business in Taipei.
Each ball has a number printed on it – 4, 5 or 6 – and with each bounce comes the distinct sound of a phone dialler button being pressed.
It's fairly obvious stuff, especially with CES 2014 specifically namechecked at the end complete with the slogan “In search of incredible”.
It's not a bad ad, reminding us a fair bit of Sony's Bravia ads from a couple of years back but not to the point where Asus looks like it's copying. As for the smartphone trio heading for CES, bring it on.