We got advanced warning of Asus' IFA 2013 plans at the start of the week, and now that Asus has done the deed officially we can start to chew over some of the details.
And as usual with Asus there's a bunch of new devices to talk about, but we'll focus here on just two – the Asus FonePad 7 and FonePad Note 6.
The FonePad only launched at MWC back in February, raising eyebrows with its ability to make calls like a normal smartphone despite its 7in display. But Asus has now consigned the first-gen FonePad to the history books with the announcement of this upgraded FonePad 7.
As before you get a 7in display with 1280 x 800 resolution, but the processor has been bumped to a dual-core Intel Atom Z2560 running at 1.6GHz, backed up as before with 1GB of RAM.
One of the new features is the presence of a 5MP camera round the back, a feature only present in some markets until now, and there's a choice of 8GB, 16GB or 32GB of storage.
There's nothing on price as things stand, but considering the modest spec bump there's every reason to believe Asus will stick to the existing model's prices, which in the UK currently start at £179 for the 16GB model.
Moving on to the FonePad Note 6 and we have a 6in phablet with stylus support – hence the “Note” in the title. This is a more premium offering, dishing up full HD resolution from the Super IPS+ display and boasting Intel's new Z2580 processor running at 2GHz.
The camera is nothing to write home about at 8MP, and you can choose from 16GB or 32GB of storage.
As with the FonePad 7, however, Asus has yet to reveal prices – or when either of these babies is going to be available.