Asus-made Nexus tablet to come in at under £100?

Asus-made Nexus tablet to come in at under £100?Whispers of an upcoming Nexus-branded Google tablet have been growing steadily for a while now, and have now reached the point where either the Android flagbearer is real, or else pretty much the entire tech media industry has been taken for a ride.

The latest rumour, however, takes things to a whole new level: yes, the Google Nexus tablet is real, and yes, it's being manufactured by Asus, but never mind the $199-$249 price tag previously rumoured: we're now hearing it'll cost even less.

So far, the Nexus family of devices have had two things in common: they've all been smartphones, and they've all been premium “prestige releases” designed to showcase a new version of Android in the best possible light.

However, it's become increasingly clear that the next Nexus is going to break with tradition – and not just because it'll be first tablet in the series.

Previous reports have suggested Google will turn to Asus to make its hero slate – no surprise given the success of the Taiwanese firm's Eee Pads – but the interesting part is that it will push Android's tablet assault not at the premium end of the market, but at the entry-level side.

The figures we've heard thus far all suggest a price tag of $199-$249 (around £125-£155), which would certainly raise a few eyebrows. However, Android and Me has now suggested that the price will be even lower.

The site quotes a senior employee at a US supply chain company as saying the Nexus tablet will instead come in at just $149-$199 (£95-£125).

Now we're as excited as anyone at the prospect of a 7in tablet at that kind of price point – the display size, by the way, is “a done deal” according to Android and Me's source – but we can't imagine the news will go down too well with other Android tablet manufacturers, who have already taken a hit with the launch of the price-crunching Amazon Kindle Fire.

Still, it's clear that Android has failed to make the kind of impact at the premium end of the tablet market it's enjoyed with high-end smartphones, and Google now believes targeting the other end of the tablet spectrum is its best chance of success.

We shouldn't have to wait too long to find out, either, with the Asus-made Nexus slate being tipped to launch at the CTIA Wireless trade show in early May.

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7 comments

Pondlife  Mar. 19, 2012 at 12:35

Would be startling if it made that price over here, really can't see it happening.

JanSt / MOD  Mar. 19, 2012 at 13:46

No, I can't see that happening, either. Google/Asus are not Amazon.
We really don't need another craptab. So, they'd have to build and sell it at a loss.
But who knows what madness Schmidt's come up with?
Remember though: Google, according to earlier rumours, announced it'd be "some stunning"...

Pondlife  Mar. 19, 2012 at 14:00

Besides which $149 wouldn't work out to under £100 inc vat anyway, never does.

Tbh I think they'd do better to throw some money at developing software for it. Or like Apple did just buying companies that make the software.

equ  Mar. 19, 2012 at 18:17

$1 = £1 for pricing in the UK :-(

Still a ICS4.0 tablet for £$150 ish would sell by the bucket load......

JanSt / MOD  Mar. 19, 2012 at 18:25

$1 = £1 for pricing in the UK :-(

Still a ICS4.0 tablet for £$150 ish would sell by the bucket load......

cheapo Archos tabs received ICS last week in most regions ;)

Treab  Mar. 19, 2012 at 19:37

I dunno. you say google aren't amazon but thats not really true,

google could easily sell at a loss. added revenue from adverts/applications (30% per app) it would easily outweigh the losses?

mrew42  Mar. 20, 2012 at 10:12

$1 = £1 for pricing in the UK :-(

Still a ICS4.0 tablet for £$150 ish would sell by the bucket load......

cheapo Archos tabs received ICS last week in most regions ;)


Yebbut the Cheapo Archos Tabs you refer to are more like £200.
Apart from my slighly cheapero Single Core A70b which was only £150, has honeycomb but unlikely to get an 'official' ICS. No doubt someone over at XDA will sort that out soonish :)

Ainol have a raft of ICS tabs running Coretex and MIPS CPUs and anything from 800x480 to 1024x600 screen res all for under £150 (and some for a gnats under the £100 too)

My bet is that Google want to get into the 7" market before Apple do (if they ever do that is...)q

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