Whispers of an upcoming Nexus-branded Google tablet have been growing steadily for a while now, and have now reached the point where either the Android flagbearer is real, or else pretty much the entire tech media industry has been taken for a ride.
The latest rumour, however, takes things to a whole new level: yes, the Google Nexus tablet is real, and yes, it's being manufactured by Asus, but never mind the $199-$249 price tag previously rumoured: we're now hearing it'll cost even less.
So far, the Nexus family of devices have had two things in common: they've all been smartphones, and they've all been premium “prestige releases” designed to showcase a new version of Android in the best possible light.
However, it's become increasingly clear that the next Nexus is going to break with tradition – and not just because it'll be first tablet in the series.
Previous reports have suggested Google will turn to Asus to make its hero slate – no surprise given the success of the Taiwanese firm's Eee Pads – but the interesting part is that it will push Android's tablet assault not at the premium end of the market, but at the entry-level side.
The figures we've heard thus far all suggest a price tag of $199-$249 (around £125-£155), which would certainly raise a few eyebrows. However, Android and Me has now suggested that the price will be even lower.
The site quotes a senior employee at a US supply chain company as saying the Nexus tablet will instead come in at just $149-$199 (£95-£125).
Now we're as excited as anyone at the prospect of a 7in tablet at that kind of price point – the display size, by the way, is “a done deal” according to Android and Me's source – but we can't imagine the news will go down too well with other Android tablet manufacturers, who have already taken a hit with the launch of the price-crunching Amazon Kindle Fire.
Still, it's clear that Android has failed to make the kind of impact at the premium end of the tablet market it's enjoyed with high-end smartphones, and Google now believes targeting the other end of the tablet spectrum is its best chance of success.
We shouldn't have to wait too long to find out, either, with the Asus-made Nexus slate being tipped to launch at the CTIA Wireless trade show in early May.