Average iOS user to guzzle 83 apps in 2011

Average iOS user to guzzle 83 apps in 2011The App Store celebrated its third birthday on Sunday, and Apple recently announced that it had reached a whopping 15 billion downloads. Bloomin’ ‘eck.

And there’s more good news for the Californians, as Piper Jaffray analyst Gene Munster reports that not only are iOS downloads on the up, but so is the average app cost.

iOS users reportedly downloaded an average of 51 apps in 2010, and Munster reckons that’ll rise to 83 in 2011. That’s an increase of 61%.

"We believe this trend points to the increasing importance of an app store with a broad selection of tested apps to drive device sales," says Munster. "Smartphone users are showing an increasing appetite to use apps to add features to their phones, and iOS has the leading app ecosystem."

The average iOS paid app price is up by 14%. Munster attributes the rise to paid iPad apps. The average paid iPad app costs $6.32, while the average cost across the top 50 iPhone apps is $1.61.

Apparently 32.3 million apps are downloaded from the App Store every day. However, Munster notes that Apple’s 30% share of sales only accounts for around 1% of its total revenue.

via: Apple Insider

Read more about: Apple iPadApple iPad 2Apple iPhone 3GSApple iPhone 4iOS

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JanSt / MOD  Jul. 12, 2011 at 18:13

Quite interesting if one considers that only a tiny number of paid-for Android apps sell in significant numbers.


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