Awesome Dragon = Free Galaxy S3
This made me laugh. A guy drew Samsung a picture of a dragon hoping for a free S3 (yeah, really, I've not been near the special mushrooms again). Unsurprisingly, Samsung politely declined his request and sent him a drawing of a kangaroo on a unicycle in return (not sure why, cool though).
The whole scenario then ended up being posted on Reddit and as a thank you for the free publicity, Samsung Canada sent the guy a free, personalised SGS3 with the picture of his dragon on the front and the back. They even installed a custom dragon wallpaper on the device, just for him.
This has to be the coolest thing I've heard of a company doing, well....ever.
Follow the link below to see the full story, including pictures of the personalised S3 and the conversation between "the guy" and Samsung Canada.