Ballmer admits disappointment in Microsoft Surface RT sales: ‘We built too many’

Ballmer admits disappointment in Microsoft Surface RT sales: ‘We built too many’As much as Microsoft might try to put a positive spin on things, there’s just no getting around the fact that the Surface RT tablet performed poorly – worse even than we’d imagined prior to release.

Now Ballmer suggests that Microsoft built too many Surface RTs, while adding that Windows devices on the whole are selling slower than he’d like.

That’s the story straight from Ballmer’s mouth, with quotes seemingly originating over at The Verge.

Apparently, at some sort of internal event earlier this week, Ballmer conceded: "We built a few more devices than we could sell.” Which of course explains that whopping $900 million hit.

In an attempt to shift a few more units, Microsoft recently enforced a Surface RT price cut. Incidentally, you can still grab the 32GB model for £279 from John Lewis (previously £399).

Ballmer reportedly added: "We're not selling as many Windows devices as we want to," in reference to not just the Microsoft Surface RT, but Windows devices on the whole – including Windows Phone handsets.

The iPad currently accounts for around one-third of all tablet sales, with Samsung gradually gaining ground. Bringing up the rear are Asus, Acer and Amazon (third, fourth and fifth respectively), who managed just over 4 million sales between them in Q1 – less than half of Samsung’s 8.8 million, and way behind Apple’s 14.6 million.

Read more about: Microsoft Surface RTWindows 8Windows Phone

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JanSt / MOD  Jul. 27, 2013 at 17:26

Argos sell them now here in Ireland... Change from the original 'exclusive' and 'limited' dealio, eh?!

SpeedyG  Jul. 29, 2013 at 22:52

And the world just keeps spinning with that helpful nugget.

Cheers, Ballmer.

JanSt / MOD  Jul. 30, 2013 at 10:51

Hahaha Yeah - it coped with 639 Android tablet models that sold, on average, 4.3 times... The 2nd time through an Oxfam shop.


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