Is it just me or is Microsoft boss Steve Ballmer coming across more and more like a talent-challenged reality show contestant? “I know I can do it – please give me another chance. You won't regret it. Let me do a different song...”
Ballmer was at it again this week when he used the launch event for Windows 8 in Tel Aviv to once again roll out the same promises about its OS cousin Windows Phone 8 that he's been making for more than a year now.
We had the third ecosystem reference, we had the anyday-now promise in terms of sales really taking off, and we had the name-dropping of the three mobile musketeers – Nokia, Samsung and HTC – on whose shoulders the success or failure of Windows Phone 8 essentially rests.
“With the work we have done with Nokia, HTC, Samsung and others [tick] ... there is now an opportunity to create really a strong third participant [tick] in the smartphone market,” Reuters reports Ballmer as saying.
“We are still relatively small ... I expect the volumes on Windows Phone to really ramp quickly [tick].”
It's all starting to sound painfully, almost embarrassingly, familiar, as Ballmer's been making comments in a similar vein practically since Nokia jumped on board back in February 2011.
But who knows – maybe Ballmer is right this time, and there's no question that the Windows Phone 8 launch, plus the devices launching with it, represent Microsoft's biggest effort yet to “really ramp quickly”.
Or maybe Ballmer's speech for launching Windows Phone 9 is already half-written.