Barclays guy: Apple about to ‘change the narrative’

Barclays guy: Apple about to ‘change the narrative’We’ve mentioned a couple of times that Morgan Stanley's Katy “K-Hub” Huberty is one of the few analysts loudly swimming against the tide of Apple-flavoured negativity.

Joining her is Barclays' Ben Reitzes, who reckons things are about to get a whole lot better for Team Cupertino.

Apple has been uncharacteristically quiet of late. Last September we met the iPhone 5, and the following month Cook & Co introduced the iPad mini and fourth gen iPad.

The Californians are thought to have a ton of stuff up their sleeves (iPhone 5S, budget iPhone, iPad mini 2 with Retina display, fifth gen iPad, iWatch), but much of it is thought to be behind schedule.

In the meantime, Apple’s stock continues its depressing freefall after hitting a record high last September.

However, Barclays' Ben yells: “We believe Apple is about to change the narrative and get investors, analysts, customers and the media finally talking about new products again -- starting with a software/services/Mac event on June 10th and a likely iPhone/iPad event in September.”

That June 10 event is of course Apple’s annual Worldwide Developers Conference (WWDC), where we’re expected to meet iOS 7. Just over four weeks to go…

via: Fortune

Read more about: iOS

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4 comments

barrybarryk  May. 7, 2013 at 14:18

The Californians are thought to have a ton of stuff up their sleeves (iPhone 5S, budget iPhone, iPad mini 2 with Retina display, fifth gen iPad, iWatch)That's hardly a ton of stuff, it's a smartwatch (which has quite likely been completely derailed by the poor reception of Google glass so far) and some routine upgrades to their existing line up.

June 10 is the same Day MS and Sony will be taking to the stage at e3 to show off their fancy new wares that'll be denting wallets all over the world by the end of the year. If Apple want to grab any headlines the week of e3 they'll need to do a whole lot better than a smartwatch or software upgrade

JanSt / MOD  May. 7, 2013 at 16:02

If Apple want to grab any headlines the week of e3 they'll need to do a whole lot better than a smartwatch or software upgrade

Agree... They better have something up their fun sleeves in June.

krogothnx  May. 8, 2013 at 12:42

If Apple want to grab any headlines the week of e3 they'll need to do a whole lot better than a smartwatch or software upgrade

Agree... They better have something up their fun sleeves in June.


They'll team up with AMD to bring Eyefinity capability to iPad. Now you can combine 15 iPads and play Twister, with a companion iPhone spinner app (sold separately.)

JanSt / MOD  May. 8, 2013 at 21:14

If Apple want to grab any headlines the week of e3 they'll need to do a whole lot better than a smartwatch or software upgrade

Agree... They better have something up their fun sleeves in June.


They'll team up with AMD to bring Eyefinity capability to iPad. Now you can combine 15 iPads and play Twister, with a companion iPhone spinner app (sold separately.)


Hahahaha... next: 8x8 iPads for chess in the park.

Here's the pawn...

http://www3.pcmag.com/media/images/284842-throwboy-steve-jobs-toy.jpg

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