BB CEO Chen: keyboards for smartphones, BBM for desktops

BB CEO Chen: keyboards for smartphones, BBM for desktopsI don’t know about you, but I’m really liking this John Chen chap. Taking over the reins at BlackBerry in its current state isn’t many people’s idea of a dream job, but already things seem significantly more positive.

Two things JC is contemplating for the immediate future: keyboards for BlackBerry smartphones, and BBM for desktop computers.

That’s the word over on Reuters, with some exclusive John Chen-flavoured speech bubbles.

Echoing words from Mobile World Congress (MWC) last month, Chen says: "The focus is going to be very keyboard centric," with several flagship ideas being "kicked around right now."

At MWC we were told to expect a BlackBerry Q20 – or “Classic” – later in 2014, a QWERTY handset that’ll look to tug on the heartstrings of BlackBerry keyboard fans.

To be fair, going head-to-head with Apple and Samsung in the all-touch arena wasn’t exactly going well (RIP Thorsten Heins).

As for BlackBerry’s world famous instant messaging service, Chen purrs: "We are certainly going to take a very serious look at putting BBM on the desktop.”

BBM was previously exclusive to BlackBerry phones, but touched down on Android and iOS last year. A Windows Phone version is in the pipeline, too.

The desktop version of BBM would, in theory, allow “big companies and government agencies” to seamlessly jump between group chats on different platforms, perhaps started on a phone and finished on a desktop (or vice versa).

Chen concludes: "It is our plan to return to profitability at some point in fiscal 2016. We need to generate cash and make money on a consistent basis, and it's got to come from our big installed base of enterprise and if we can do that, then we can branch out to do a lot of other stuff."

Good luck to you, sir.

Read more about: BlackBerry 10

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JanSt / MOD  Mar. 29, 2014 at 18:12

After all: the Q5 and 10 are really really flying off of the shelves as if by magic....
The moment anyone can show me ONE BB10 app that works as smoothly, reliably and enjoyably as its Android or iOS counterpart, I'll listen to BB PR again....

markrich  Mar. 29, 2014 at 20:09

Ooo.. a keyboard. How quaint. How very 90s.
Grandpa will be pleased.

JanSt / MOD  Mar. 29, 2014 at 22:27


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