Bad news for the... several Windows Phone 7 users out there: the Windows Marketplace may have quiety built up to now hold more than 30,000 apps, but the BBC iPlayer won't be joining them anytime soon.
It boils down to the Microsoft platform's lack of support for key technologies the iPlayer relies on, including Flash.
Windows Phone 7 has pretty much hit the skids while everyone's been waiting for the Mango update to arrive. We're at least seeing some much-needed new WinPho hardware rocking up, but it's not likely to change the likelihood of the iPlayer hitting the platform anytime soon.
“Unfortunately, as the Windows Phone 7 doesn’t support HLS (HTTP Live Streaming) or Adobe Flash, the formats we use for streaming videos, we can’t make BBC iPlayer available on this phone at the moment,” WMPowerUser quotes a spokesperson as saying.
Microsoft is backing HTML5 heavily, something that the Mango update only reinforces. So now iPlayer for WinPho.
Still, if that massive burst of popularity some are expecting from WinPho in the next year or two does materialise, we'll be interested to see if the Beeb's hardline stance softens.