Occasionally rumours kick up that RIM is contemplating bringing its popular BlackBerry Messenger (BBM) service to rival operating systems, particularly iOS and Android.
That’s according to anonymous “people familiar with the situation”, but when they’re whispering to the good old WSJ, it’s probably safe to temporarily leave the salt shaker to the side.
BBM remains a big draw wif da yoof. There are an estimated 55 million BBM users today, up rather significantly from 5.3 million at the beginning of 2009.
However, while BBM remains incredibly popular, WSJ notes that RIM’s share of the US smartphone market in particular has dropped from more than 50% to less than 10%. Oh dear.
While the BBM licensing deal rumours have persisted until recently, it’s apparently no longer “up for discussion”, with Team Heins’ priority understandably shifting to the rollout of BlackBerry 10.
RIM has confirmed that BBM will feature in its latest OS, however it’s not clear if it’ll be jazzed up or the same old BBM the young crew know and love. LOL.