This'll be music to the ears of HTC's Windows Phone users - the Taiwanese are apparently spreading the love following their investment in Beats Electronics and giving Beats Audio to Windows Phone users too.
The rumour is that the likes of the Vigor and Runnymede (or Bass, if you prefer) - both incoming WP devices - will be boasting a Beats Audio sticker.
HTC has, of course, got a long history of making Windows devices - indeed, that's where it made its name by providing Microsoft powered handsets with network brandings.
But while it's kept its hand in, recent years have seen a tip in the balance towards Android and HTC Sense customisations with a Google flavour.
Yet even though the Sensation XE looks to be the new flagship Android device for HTC, it's also churning out WP7 babies like there's no tomorrow. So while the Sensation XE gets Beats earphones and the technology built in, there is no need for WP users to feel unloved just yet.
We're waiting to hear more but in the meantime, wouldn't it be great if HTC was to leak some of the info? Not that it would ever do that, of course...