Beats Electronics acquires MOG music

Beats Electronics acquires MOG musicBeats Electronics has finalised its acquisition of MOG, a Spotify-style music subscription service. And what the hell does that have to do with smartphones?

Well, Taiwanese manufacturer HTC is the majority owner of Beats, so the deal has implications for the future of HTC Sense. Know wha’m sayin’?

HTC forked out for Beats last August, and – for a short while – bundled free Beats Audio headphones with its top-end smartphones.

However, HTC ultimately backtracked on the promotion, and sidelined the CFO who pushed through the $300 million deal.

Ready for some quotes suggesting that this is the best thing ever to happen in the history of everything? I know I am.

“Beats was created as a response to the complete erosion of the music experience,” yelled Beats' president and COO, Luke Wood. “Our whole reason for starting Beats was to try to bring emotion back into that experience. We believe music services is a vital part of that ecosystem.”

Can’t beat a spot of “ecosystem”. And what are you saying to it, MOG?

“Beats is a company as obsessed with sound quality as we are and we share a common goal of creating a more premium sound experience and emotional connection with music in the digital era,” purred MOG founder and CEO, David Hyman.

“The addition of MOG's music service to the Beats portfolio will provide a truly end-to-end music experience.”

Heck, if it isn’t “end-to-end”, I don’t want to know.

We wouldn’t be surprised to see some sort of Beats/MOG service built into future iterations of HTC Sense. In a bid to seduce consumers, HTC already offers sexy free Dropbox storage.

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