Bernstein Research identifies ‘deep lack of consumer interest’ in Windows Phone

Bernstein Research identifies ‘deep lack of consumer interest’ in Windows PhoneAny time we’re audacious enough to badmouth Windows Phone, an unparalleled fury is unleashed by our Windows Phone-rockin’ readership. All two of them. They’re a very vocal minority.

See, almost two years after launch, Windows Phone remains languishing with a single figure market share, and some guy at Bernstein Research reckons it ain’t gonna change.

Microsoft (and perhaps to an even greater extent Nokia) has high hopes for the imminent launch of Windows Phone 8, but analyst Pierre Ferragu is less optimistic.

Pierre writes: “Our research shows that for many years, poor sales of Windows-based phones stem from a deep and stable lack of consumer interest for the product.

“Despite numerous and repeated efforts of manufacturers (Nokia, but also Samsung and HTC) and Operators to develop an alternative to Android and Apple based on Windows, and despite the launch of numerous phones based on Windows with strong features, reviews and marketing support, the operating system remains cornered to less than 5% market share in smartphones.”

Had enough yet? Pierre isn’t done. He continues: “The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years. The situation of Windows in mobile phones is now very unlikely to revert. Smartphone Operating Systems benefit from ecosystem dynamics in terms of application ecosystem but most importantly consumer advocacy and adoption.”

Of course, if you listen to IDC, Windows Phone will grab second place by 2016. #Oh, crystal ball…#

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JanSt / MOD  Aug. 30, 2012 at 14:09

First Gartner, now these guys? Did Ballmer forget to pay the ***cough*** bill?
They will have to deliver something spectacular for Christmas. But if the phones launch in October and Nokia include the obligatory launch bugs, Nokes are scr*wed, methinks.
Since I'm divorced from Android, I wouldn't mind an iOS alternative... But I may just bid on an N950.

Pondlife  Aug. 30, 2012 at 14:16

It's a very basic way of looking at the market. They have a chance to change the dynamic with wp8, looks like it will have more interesting handsets at least. If you could just say well this has been working and that hasn't and it will carry on the same way, then we'd all have nokia symbian phones... Sega would still be making consoles...

barrybarryk  Aug. 30, 2012 at 14:33

I can see Windows Phone 8 grabbing a fair bit of market share through tablet & phone combo deals over the next year. Especially with the ridiculous number of Win 8 RT tablets announced this week which should be cheap enough to bundle in with phone contracts, in the UK anyway.

matt101101 / MOD  Aug. 30, 2012 at 15:39

Bernstein Research identifies ‘deep lack of consumer interest’ in Windows Phone
People got paid to do "research" to come to this conclusion? Damn, I'm in the wrong field of work...

Pondlife  Aug. 30, 2012 at 15:46

Yeah you'd think the sales figures would make it a bit of a giveaway.
Here's a freebie for them vhs isn't very popular any more.

JanSt / MOD  Aug. 30, 2012 at 16:03

From their pages:

The extraordinary market volatility and poor equity returns of recent years—as well as fears about the macroeconomic outlook—have prompted many investors to contemplate de-risking their overall portfolios. Perhaps they should—but first, they should contemplate the return side of the equation., the consumer interest is de-risked?

But here's my favourite (NEW!):
Europe :: At some point, Spain and Italy will probably require external financial support.

Pondlife  Aug. 30, 2012 at 16:07

I think Greece might be slightly a risk too

Treab  Aug. 30, 2012 at 17:07

Bernstein Research identifies ‘deep lack of consumer interest’ in Windows Phone
People got paid to do "research" to come to this conclusion? Damn, I'm in the wrong field of work...

wait you work for a living ... how do you spend soo much time on mobot...

Zarniw0Op  Sep. 1, 2012 at 13:49

I suspect this tinpot investor bought "Short" and was surprised that stocks had gone up rather than down. Standing to lose a lot of money, he poured cold water on Nokia in an attempt to save his bacon. These are my personal thoughts

Pondlife  Sep. 1, 2012 at 13:56

I'll be surprised if anyone would need to do that.
Besides it was on it's way down at that point and only Amazon propped it up yesterday saying they are using their mapping in next Fire.


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