Any time we’re audacious enough to badmouth Windows Phone, an unparalleled fury is unleashed by our Windows Phone-rockin’ readership. All two of them. They’re a very vocal minority.
See, almost two years after launch, Windows Phone remains languishing with a single figure market share, and some guy at Bernstein Research reckons it ain’t gonna change.
Microsoft (and perhaps to an even greater extent Nokia) has high hopes for the imminent launch of Windows Phone 8, but analyst Pierre Ferragu is less optimistic.
Pierre writes: “Our research shows that for many years, poor sales of Windows-based phones stem from a deep and stable lack of consumer interest for the product.
“Despite numerous and repeated efforts of manufacturers (Nokia, but also Samsung and HTC) and Operators to develop an alternative to Android and Apple based on Windows, and despite the launch of numerous phones based on Windows with strong features, reviews and marketing support, the operating system remains cornered to less than 5% market share in smartphones.”
Had enough yet? Pierre isn’t done. He continues: “The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years. The situation of Windows in mobile phones is now very unlikely to revert. Smartphone Operating Systems benefit from ecosystem dynamics in terms of application ecosystem but most importantly consumer advocacy and adoption.”
Of course, if you listen to IDC, Windows Phone will grab second place by 2016. #Oh, crystal ball…#